Austin’s many food trucks undeniably add to the city’s culinary diversity, but only a few are geared to take advantage of local food’s current Instagram-crazed moment. Leave it to the owner of poppy South Austin haunt Aviary Wine & Kitchen to come up with a trailer that takes as much care of its look as it does its monster sandwiches.
Wham Bam Bagels & Coffee will park at 4329 S. Congress Ave. beginning November 30, according to a release. The concept was previously slated to open at the corner of Stassney Lane and Manchaca Road, but was able to secure another prime spot when the original location fell through.
Owner Marco Fiorilo, who is working with new business partner David Mireles, brings his signature colorful aesthetic to the new venture. The rare retro RV is wrapped in pink and festooned with fuchsia and gold lettering — the perfect backdrop for various well-manicured selfies.
Still, unlike the rash of ventures that seem to only do it for the ‘gram, Wham Bam aims to provide a full sensory experience. The bagels are sourced from local favorites Rosen Bagels and the coffee comes from Covington, Louisiana’s Abita Roasting Co., but most of the ingredients are prepared in house.
The main menu includes five bagel sandwich options. Highlights include classic lox; smoked pastrami with Creole mustard and Gruyere; and a sprightly veggie offering made with seared shiitake mushrooms, spinach, shallot vinaigrette, basil, and lime aioli.
Wham Bam also offers New York-style breakfast sandwiches with a choice of bacon, sausage, ham, and eggs. Guests can also grab a bagel on the go with schmears like berry and bacon jam.
Given that Fiorilo is juggling two businesses, Wham Bam will only be a daytime affair. Retail hours are 7 am-3 pm daily, but the concept is available for catering and accepts larger pick-up orders with 24-hour advance notice.