SLAYCATION
Popular 33-year-old Hill Country food festival glows up with brand-new events
One of the Hill Country’s longest-running celebrations is calling in its glam squad. On April 24, the Fredericksburg Food and Wine Festival, a highlight of the popular weekend destination’s busy calendar, announced a revamp, including a new look and enhanced culinary and beverage experiences.
Robert Oberhelman, the late owner of Bell Mountain Winery, founded the festival in 1991 to highlight local chefs and promote the then-nascent Texas wine industry. Originally a fundraiser for Marktplatz, the town’s central park, the party now supports several Central Texas charities.
Marktplatz's spoked property will remain the epicenter of the activities when the festival returns October 25-26. As always, the grounds will overflow with more than 25 booths by area chefs and 38 by local wineries, breweries, and distilleries.
Although the full schedule will not be announced for a few weeks, organizers have teased a variety of new activations. In addition to the grand tasting, the festivities include a special street dinner, an interactive brunch offsite, a yoga and wine session, a family friendly foodie event, and a curated sundry shop and sparkling wine garden.
This year’s event promises an unparalleled lineup of culinary talent, live music, and immersive experiences to foster authentic connections among Texas culinary and beverage enthusiasts,” said the fest’s producer, Hayley Wakefield, via a release.
Badges for the festival will go on sale in July. A VIP experience is available for those who want to amp up their experience. Prices have not been revealed yet, but traditionally it is one of the biggest bargains in the Central Texas food festival circuit.