Free Scoops
Museum of Ice Cream loads up Austin truck with free treats by a local fave
Birthdays and free ice cream go together like...anything else, really. Free ice cream goes with everything. The Museum of Ice Cream is hitting the streets of Austin on Saturday and Sunday, July 20 and 21, with free scoops for National Ice Cream Day.
The museum is partnering with different ice cream brands in four cities — Austin, New York, Chicago, and Singapore — to stock up give away thousands of servings. In Texas, it could only be local pride and joy Blue Bell Creameries.
Started in 1907 in Brenham, Texas (90 miles from Austin), this creamery has captured the hearts of many Texans, who still regularly profess it's the best in the country. Whether that's Texas nostalgia or specific recipe techniques, it sounds like lines will be a healthy length that weekend.
The museum will park in a bright pink ice cream truck in front of Music Lane, the South Congress development that houses Aba, Soho House, Madewell, and other recognizable stores. Free vanilla and chocolate ice cream cups will be available while supplies last.
Taking advantage of the many nearby stores, the museum is also partnering with the South Congress Merchants Association for a giveaway. Participants and prizes have not been specified, but they will include "special discounts, benefits, treats, and more," according to a press release.
Headed by Big Top Candy Shop owner Brandon Hodge, the association prioritizes small businesses with longstanding connections to the area, so Austinites can probably expect to see some local names in this giveaway. The release promises "dozens" of participating vendors.
The other three cities will get to try treats from Dippin' Dots, Dove, and Denzy Gelato. Austin is the odd city out in that the other three will all get to play in the "world's largest sprinkle pool."
Perhaps sweaty Austinites are not really missing much, anyway; They can always play in the indoor version at the museum, which isn't baking in the sun all day. Other markets all have their own activations and museum membership giveaways, but it looks like Austin's is the best, with the possibility for local goods.
More information about the Museum of Ice Cream is available at museumoficecream.com. Tickets start at $21.