sip and be seen
Fashion's Night Out: By George and Tribeza give New York's event a casuallypolished, local spin
Though our hot-box of a city couldn't seem further from the earthquakes and hurricanes of the Big Apple, various businesses around Austin tried their hand at reinterpreting an event born and bred in New York City—Fashion's Night Out.
Founded by Vogue editrix Anna Wintour, FNO "is an unprecedented global initiative originally created in 2009 to celebrate fashion, restore consumer confidence and boost the industry’s economy during the recession."
Nowadays on FNO, the streets of Manhattan feel more like a Halloween spectacle: music, booze and discounts spill out of high-end retail stores, while thousands of people mill about the streets, dressed in the most far-out, fresh-off-the-runway attire reserved only for the most conspicuous of occasions.
Of course Austin would be true to herself in the Tex-ified interpretation, putting on a low-key, relaxed event, allowing people to casually come and go and eye merchandise without any purchasing pressure. One of the most polished events of the evening was produced by the pairing of By George and TRIBEZA Magazine.
Deep Eddy Vodka poured complimentary drinks, newly opened Sully's Sidebar provided sliders and DJ Mike Swing kept the energy at a steady level while guests chatted, sipped, and delicately and tentatively handled clothing and accessories (trust me, you don't want to spill your drink in this store).
Said TRIBEZA's Lauren Ford (Editor and Creative Director), "We have always loved the concept for Fashion's Night Out created three years ago, so we decided to celebrate it Austin style by partnering with the iconic boutique By George for the night. It also happened to coincide with the release of our September Style issue, so all the fashion stars aligned for an after hours shopping soirée."