Beer on Campus

Beer and wine coming to University of Texas football games this fall

Austin Photo Set: News_kevin_UT football schedule_feb 2012_longhorns

Beer and wine sales begin September 12.

Photo courtesy of Texas Longhorns

KVUE — The University of Texas announced it will sell beer and wine during Texas home football games beginning with the home opener against the Rice Owls on September 12.

"I think it's a great economic choice for the university and for the stadium," said UT student Sydney Mike-Mayer. "And obviously everyone's going to go crazy for that."

In February 2014, the university started selling alcohol at baseball games, then added softball and basketball games. At that time, there were no immediate plans to sell alcohol at football games.

Texas Athletics worked with UT Police, the Texas Alcoholic Beverage Commission, and a licensed vendor to evaluate the sales. Leaders said the outcome was "positive from a safety, community impact and fan experience standpoint."

Two weeks ago, the university's new president Greg Fenves said he supported selling alcohol at football games. "We have very devoted fans that attend the games and expect a high-quality experience and I think being able to serve beer to them is part of that experience," Fenves said.

UT Police said they didn't have any problems related to the sale of alcohol at the other games and expect the same with football, but some suggest there's an increased risk for drunk drivers.

While no one can predict what's going to happen, UT Police said they will work to make sure everyone is safe. A UT Police Department spokesperson issued this statement about the policy change: "The University of Texas Police will continue to provide the service and protection we have always offered the campus. We will work to ensure that visitors and fans have a positive and safe experience at all UT Austin events."

UT Austin will be the fourth UT System school to serve alcoholic beverages at sports events, following UT's campuses in El Paso, San Antonio and Arlington.

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Read the full story on KVUE.com.

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Refill, revere, rejoice

Austin distiller refills Kentucky Bourbon bottles for $1 in UT gameday stunt

Photo courtesy of Still Austin Whiskey Co.

Still Austin is filling up empty Kentucky Bourbon bottles and adding its own label in a display of Texas dominance.

Cheap bourbon isn't usually something people line up for, but in this case they know it's good. Still Austin Whiskey Co., a favorite Austin distiller, is offering $1 refills of its own Cask Strength Bourbon on empty Kentucky Bourbon bottles on November 23.

The promotion celebrates the Texas Longhorns vs. Kentucky Wildcats football match the same day. This is a highly anticipated game because the two teams have only been matched up once, back in 1951. Kentucky coach Mike Stoops reportedly also upped the ante by saying the Longhorns have "no weaknesses."

Essentially, this is a parallel challenge by Still Austin: Replace your Kentucky Bourbon with our Texas spirit and watch the Lone Star State win again.

"Why would I ever taint your bourbon with dried up Kentucky juice[?]" asked a (frankly, terrifying) customer on Instagram.

There is a misconception that bourbon has to be made in Kentucky. The Kentucky Distillers’ Association itself points out that, "According to the 1964 Congressional Resolution, in order to have “Bourbon” on the label it must be made in the United States of America and meet all other federal “standards of identity” for Bourbon."

Still Austin CEO and co-founder Chris Seals is setting the record straight with a little snark, inviting both fans and "skeptics" to stop by to take advantage of the deal.

“We’re deeply grateful to Kentucky for inventing the stuff, but after 200 years of the same old bourbon, people want something new,” said Seals in a press release.“The idea that great bourbon can only come from Kentucky is a myth based on decades of misinformation. We’re inviting everyone still holding onto this old guard notion to ‘Kentucky Fill Up’ to experience the difference for themselves.”

The product he's chosen to represent the brand, the Cask Strength Bourbon, is described as "a deeper more 'metal' version of our beloved straight bourbon." It's 116 proof (58 percent ABV) and has won double gold at the San Francisco World Spirits Competition twice, in 2022 and 2023.

Still Austin will only refill 500 bottles. Here are the rules: The bottles have to be 750 milliliters, clean, intact (with the original cap on hand), and they must have originally contained bourbon from a Kentucky Distillery. There are two time slots for refilling at 9 am and 11:30 am. Patrons can get tickets ahead of time at stillaustin.com.

In addition to the fill-ups, Still Austin will host a watch party starting at 2:30 pm. More Texas-Kentucky crossover will include Frozen Texas Julep cocktails, Texas fried chicken, and an armadillo derby race. There will also be exclusive merch and giveaways. Still Austin is the official corporate partner of Texas Athletics.

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Fans of Austin sports and Austin food and drinks can now score tickets to The Tailgate, CultureMap's all-out party devoted to everyone’s favorite way to get in the gameday spirit. The event, presented by Verizon, goes down from 6-9 pm December 12 at Distribution Hall. Find out more about it here.

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