A new way to travel is rolling into Austin. Founded in Seattle, Cabana is a modern, mobile hospitality company known for its high-tech camper vans. With operations in Seattle, Los Angeles, and San Francisco, Austin will be the brand's fourth market in the U.S. and first in Texas.

While many signs of the pandemic have ebbed away, the renaissance of the classic American road trip has remained. Cabana offers complimentary, contactless trip planning, complete with campsite reservations and local experience recommendations. The Austin launch will give locals access to Big Bend National Park, the Texas Hill Country, Texas beaches, and beyond.

"Texas is chock full of unexplored and underrated gems waiting to be discovered,” said Cabana CEO and founder, Scott Kubly. “Whether you’re camping in Big Bend National Park or touring the wineries of Texas’ Hill Country, Cabana’s mission has always been to create the most seamless travel experience imaginable. We’re delighted to be partnering with New Waterloo to make this a possibility for Texans and those visiting the Austin area. Through our trip planning capabilities and easy-to-use technology, we’re eager to see how Austinites explore with Cabana.”

As part of the upcoming launch, Cabana also announced a partnership with one of Austin's most established hospitality management companies, New Waterloo, which will manage day-to-day operations on-site. The collaboration combines Cabana's combination of technology and passion for exploration with New Waterloo's 13 years of local expertise.

While the official Austin launch will come in early 2023, Cabana is celebrating the announcement with a pop-up on both weekends of Austin City Limits (October 7-9 and 14-6).