UT Athletics has announced that football head coach Charlie Strong will embark on a statewide tour to visit Longhorn fans and introduce himself and the new staff. Strong, the new face of the athletic program, will pack up after the annual Orange-White Scrimmage on April 19 for the 2014 Comin’ on Strong Tour.
The burnt orange fun officially kicks off at a special fan fest at 11 am at Darrell K Royal-Texas Memorial Stadium before the spring scrimmage. The fan fest is free and open to the public, offering fans the chance to not only hear a special address from Coach Strong, but to snap a picture or two along with Bevo, Smokey the Cannon and the official Comin’ on Strong Tour bus.
The month-long tour will stop in 11 cities, starting in Fort Worth on Monday, April 21 and ending in Beaumont on Monday, May 19. Entry costs $15 for adults and $8 for youth, but admission includes food, giveaways and a special edition tour T-shirt.
Touring a head coach across the state certainly isn’t done every day, but when you have an athletic program more valuable than some NFL franchises (currently valued at $875 million), ambitious PR events are part of the game. Plus, this tour may help convince the last holdouts that Strong is the man for the job.
Comin' on Strong is sponsored by DISH Network, which will begin carrying the Longhorn Network this summer. During the tour, Strong will crisscross to all corners of the Lone Star State.
Here's complete list of tour stops and dates:
Monday, April 21: Fort Worth
Joe T. Garcia's Mexican Restaurant
2201 N. Commerce St., Fort Worth, TX 76164
Tuesday, April 22: Dallas
400 S. Houston St., Dallas, TX 75202
Wednesday, April 23: Houston
Reliant Pkwy., Houston, TX 77054
Thursday, April 24: Tyler
5701 S. Broadway Ave., Tyler, TX 75703
Monday, April 28: San Antonio
1174 E. Commerce St., San Antonio, TX 78205
Tuesday, April 29: Corpus Christi
Brewster Street Ice House
1724 N. Tancahua St., Corpus Christi, TX 78401
Wednesday, April 30: Rio Grande Valley
Casa de Palmas Renaissance McAllen Hotel
101 N. Main St., McAllen, TX 78501
Monday, May 12: El Paso
El Paso Club
201 W. Main Dr., Ste. 800, El Paso, TX 79901
Tuesday, May 13: Midland/Odessa
Commemorative Air Force Museum
9600 Wright Dr., Midland, TX 79706
Wednesday, May 14: Amarillo
Amarillo Botanical Gardens
1400 Streit Dr., Amarillo, TX 79106
Monday, May 19: Beaumont
Beaumont Country Club
5355 Pine St., Beaumont, TX 77703