The Sporting Life
Every day, parents around Austin participate in the same ritual: pick the youngest up from her elementary school, race over to the middle school or high school to pick up another kiddo or two, and then attempt to break the laws of physics delivering each of them to their respective teams and lessons. There’s gymnastics, soccer, football, swimming — an endless list of after-school activities seemingly located as far away from each other as possible.
Residents of Cedar Park may soon be able to turn that daily marathon into a more manageable routine when iSports opens its planned 157,000-square-foot, multi-use family sports complex. Breaking ground in early fall, the iSports complex will be located at the southeast corner of U.S. 183A Frontage Road and Scottsdale Drive.
iSports has partnered with Chapparal Ice to help design the new sports complex. At its center will be two NHL regulation-sized ice rinks. In addition, Chapparal will operate two turf fields, one indoor and one outdoor, where many different kinds of sports teams can practice and play.
Beyond traditional sports venues, the proposed 15.4-acre development, called Scottsdale Crossing, will be home to retail, medical, and entertainment businesses.
“We aim to attract a wide range of businesses that are all connected to fitness and entertainment,” said Eric Perardi in a release. As owner of Perardi Development, Perardi is a principal within iSports Real Estate Development, and he also coaches local youth hockey teams.
“Our hope is to create a family-oriented destination where physical fitness is fun for people of all ages, abilities, and athletic interests,” said Perardi.
To attract tenants, Peradi is looking to capitalize on a model he’s had success with in other development projects. Rather than just rent space in the new complex, tenants will become equity owners in the whole property, with each tenant receiving an equity stake proportional to the amount of square footage they lease.
Eventually, Peradi hopes the complex will offer a wide range of businesses to operate a number of different endeavors including a competitive gymnastics and cheerleading facility, a virtual and augmented reality entertainment center, a sports medicine and rehab practice, sports retailers, and restaurants.
“At iSports, we are bringing an array of athletics together in a single spot," said Ryan Raya, owner of Chapparal Ice. "We are very excited for this opportunity.”