Houston’s biggest food festival is returning for 2024 with another lineup featuring more than 50 chefs from Texas and beyond — including many from Austin (bolded below). The Southern Smoke Festival returns to Discovery Green on Saturday, October 5, with a number of innovations to make it an even more memorable experience.
As always, the event is loaded with James Beard Award winners, Food & Wine Best New Chef alumni, reality TV favorites, and some of America’s most talented pitmasters. The event raises money for the Southern Smoke Foundation, the non-profit that Houston chef Chris Shepherd and his wife Lindsey Brown started to provide cash assistance and mental health care to hospitality workers. To date, the foundation's Emergency Relief Fund has distributed more than $11 million to recipients nationwide.
The event aims to build on the success of last year’s two-day festival that raised $1.8 million and last month’s wine-focused Decanted event that raised $700,000.
Although Southern Smoke is based in Houston, Austinites have likely attended events that benefit the organization, like Aaron Franklin's famous Hot Luck festival. The organization draws attention to strong relationships between chefs across Texas — many of whom work in multiple cities.
New to the Houston event this year is a special area dedicated to the 2024 Food & Wine Best New Chefs class that will be revealed in September. Shepherd, a member of the 2013 BNC class, tells CultureMap that he sees the festival as an opportunity for these rising star chefs to get to know each and begin building important professional relationships.
“It’s trying to set the groundwork for them as a group to learn about each other and maybe meet some other new people,” he says. “It’s a nurturing process. You want them to learn about each other. We felt like it was a good thing to do with the BNCs.”
Also new this year is a culinary stage that will host cooking demonstrations. The headliner is Christina Tosi, the superstar pastry chef behind Milk Bar. Other participants include Top Chef winner Brooke Williamson, acclaimed pitmaster Pat Martin, and star chefs from New Orleans and Austin, including Ana Castro, Fermín Núñez (Suerte), Mason Hereford, Kevin Fink (Emmer & Rye), and Tavel Bristol-Joseph (Emmer & Rye).
“It’s a different interaction for people to have,” Shepherd says. “Maybe if you get tired of eating, you take a break, grab a drink. You can watch someone cook something. It gives people multiple things to do throughout the day.”
Finally, nine wine bars from Houston and beyond will pour their favorite selections. Local participants include 13 Celsius, Lees Den, Montrose Cheese & Wine, Stella’s Wine Bar, and The Library.
Of course, the core of the event remains the same — a tasting served by Shepherd and his fellow Beard Award winners, including Aaron Franklin (Franklin BBQ), Ashley Christensen (Raleigh, NC), Jason Stanhope (Charleston, SC), and Sarah Grueneberg (Chicago). They’re joined by a number of chefs from across the country, including Top Chef: Masters winner Chris Cosentino, Top Chef fan favorite Lee Anne Wong, and star pitmaster Rodney Scott.
Austin chefs are also well represented. In addition to Franklin and the chefs leading demonstrations, the roster includes Chelsea Fadda (Pecan Square Cafe), Tracy Malechek-Ezekiel (Birdie’s), and Beard Award winner Edgar Rico (Nixta Taqueria).
As always, Houston chefs are enthusiastic participants. Returning locals include Ope Amosu (ChopnBlok), Tastemaker Award winner Aaron Bludorn (Bludorn), Leonard Botello IV (Truth BBQ), Food & Wine Best New Chef Emmanuel Chavez (Tatemo), Tastemaker Award winner Abbas Dhanani (Burger Bodega), Tastemaker Award winners Quy Hoang/Robin Wong/Terry Wong/Arash Kharat (Blood Bros. BBQ), Beard Award winner Benchawan Painter (Street to Kitchen), Ryan Pera (Coltivare), Tastemaker Award winner Martin Stayer (Nobie’s), and current Top Chef contestant Michelle Wallace (b’tween the slices). Houston chefs joining the festival for the first time include Tastemaker Award winners Lucas McKinney (Jospehine’s) and Don Nguyen (Khoi Barbecue) as well as Austin Simmons (Tris).
VIP ticket holders get a few exclusive bites prepared by Kate McLean (Tony’s), Paola Velez (Bodega Bakes, Dōekï Dōekï, Washington, DC), and Billy Durney, who will be serving the acclaimed burgers from his restaurant Red Hill Tavern.
Tickets go on sale July 9 at $225 for general admission and $500 for VIP, which comes with early admission, a dedicated VIP area, and other perks. For the ultimate experience, sponsor a local or visiting chef for $5,000 or $10,000, respectively.
The event raised $1.8 million.
Photo by Emily Jaschke