Holiday shopping news

Shoppers in this Austin suburb are among biggest holiday spenders in U.S.

Shoppers in this Austin suburb among biggest holiday spenders in U.S.

Woman holding bags, Christmas shopping
Hey, big spenders of Central Texas. Photo courtesy of Holiday Shopping Card

It appears that delivery drivers (and Santa) will be hauling sleighs full of gifts to homes in the Austin area this holiday season.

A new study from personal finance website WalletHub ranks Cedar Park at No. 73 in the country for cities with the biggest holiday budgets; Austin ranks No. 99. WalletHub estimates consumers in Cedar Park will ring up an average of $1,472 in holiday spending this year, while Austinites will spend $1,259. 

Austin’s No. 99 ranking puts it in the top spot among Texas’ five largest cities. It’s followed by Fort Worth (No. 306, $718); San Antonio (No. 394, $600); Dallas (No. 399, $596); and Houston (No. 436, $565).

Five factors were used to come up with budget estimates for each city: income, age, savings-to-expenses ratio, income-to-expenses ratio and debt-to-income ratio.

Overall, Flower Mound in DFW has the country's second biggest holiday budget ($2,973). Only Palo Alto, California, had a higher amount ($3,056) among the 570 U.S. cities included in the study.

Aside from Flower Mound, five cities in Dallas-Fort Worth appear in WalletHub’s top 100:

  • Richardson, No. 36, $2,002
  • Frisco, No. 53, $1,684
  • Plano, No. 59, $1,594
  • Carrollton, No. 71, $1,492
  • North Richland Hills, No. 95, $1,303

Four cities in the Houston area show up in the top 100, and two of them are in the top 10:

  • The Woodlands, No. 6, $2,729
  • Sugar Land, No. 7, $2,728
  • League City, No. 15, $2,501
  • Missouri City, No. 98, $1,264

Americans predict they’ll spend an average of $805 on holiday gifts this year, down significantly from last year’s estimate of $942, according to a recent Gallup poll.

Outlooks for U.S. holiday retail sales this year are muted due to the pandemic-produced recession. Consulting giant Deloitte forecasts a modest rise of 1 percent to 1.5 percent, with commercial real estate services provider CBRE guessing the figure will be less than 2 percent.

“The lower projected holiday growth this season is not surprising given the state of the economy. While high unemployment and economic anxiety will weigh on overall retail sales this holiday season, reduced spending on pandemic-sensitive services such as restaurants and travel may help bolster retail holiday sales somewhat,” Daniel Bachman, Deloitte’s U.S. economic forecaster, says in a release.