New Treasure Trove
Iconic Austin crystal shop celebrates new location and 25-year milestone
Nature's Treasures, one of Austin's most famous, yet niche stores, is officially making its comeback after being relocated from its spot on I-35. It's one of more than 100 stores that were forced to close locations to make way for a massive highway expansion project, but it's ready to show off its new digs with a "Re-Grand Opening" on Saturday and Sunday, January 25-26.
With help from the Texas Department of Transportation (TxDOT), the crystal shop was able to make a relatively smooth transition from its former location to 11055 N. IH35 Frontage Rd. It has maintained both locations at once for several weeks, but now it's time for the new space's official debut. So far, there is no specified end date for operations at the original location.
The new space is in an event center, meaning much more space for retail; the business graduated from 14,000 square feet (still nothing to scoff at) to 18,000 for retail and 5,200 for events.
A photo from early in the setup shows how much room there is to fill at the event center.Photo courtesy of Nature's Treasures
The grand opening will also celebrate Nature's Treasures' 25th year of being in business. It'll feature 30 vendors selling everything from jewelry to apothecary blends or offering services like reiki, tarot reading, energy work, and other eclectic spiritual and wellness modalities.
There will be presentation by "Austin's Crystal Whisperer," tours of the new space, and giveaways including a large heart-shaped amethyst geode valued at more than $900, per a press release. The food truck Juli's Tacos will also be at the event.
A walkthrough video on Instagram gives a preview of the space during a similar event.
This is far from the only chance to attend a vendor event at Nature's Treasures. It hosts a monthly metaphysical and holistic fair, a biannual jewelry bazaar, and a variety of workshops and other smaller events.
The grand opening is scheduled for 11 am to 5 pm on January 25 and 26, according to Instagram posts. The event is free to attend, and the location has free parking.