Better Than Oprah

Austin company beats out Oprah to be named No. 5 most innovative in the world

Austin company beats Oprah, named No. 5 most innovative in the world

South Lamar Alamo Drafthouse exterior
The Alamo Drafthouse is the No. 5 most innovative company in the world.  Photo by Nick Simonite

In life, there are small victories, like scoring the primo seat in a movie theater, and big victories, like beating Oprah on a listicle. Austin's own Alamo Drafthouse has just scored a big victory.

The movie theater chain has been named the No. 5 most innovative company in the world, coming in well ahead of Oprah's OWN Network at No. 9. (Though, we'd like to note, it's impossible to truly be better than Oprah.) 

The Drafthouse sits among some serious heavy-hitters on Fast Company's annual roundup. The top five companies responsible for redefining entertainment are HBO, Netflix, Marvel, Comedy Central and ... the Alamo Drafthouse. 

"The Austin-based cinema chain’s intense focus on quality and the customer experience — there is a strict no-talking and no-texting policy, and beer and food are delivered to people’s seats — has made Alamo a darling among film lovers," writes Fast Company.

Film lovers across the U.S. will soon be able to find out why. According to Fast Company, the theater chain hopes to have 50 cinemas open across the country by 2017. And it's not just the theater experience that secured the No. 5 spot. The magazine also points to the success of Founder/CEO Tim League's other endeavors under the Drafthouse brand including Drafthouse Films, Mondo and Fantastic Fest.