During SXSW, the entire city is transformed for more than a week, featuring big events and special surprises. Thus, this is not your typical festival. We’ve gathered some style tips (with looks provided by Blue Velvet Vintage), based on years of riding the wave that is SXSW.
Comfort is key
It’s not uncommon to attend events in neighborhoods on the outskirts of downtown and then trek back to the heart of it all to get in line for your next event. Parties are spread all over, and parking is a nightmare. If you are wearing the right footwear, though, you can easily and comfortably get from one party to the next.
Low-top sneakers like Keds or shoes with little to no heel will make your life so much easier. Chicago native Michelle Rexilius pulls this off effortlessly by wearing slip-on shoes from Zara and a fun '80s print jacket to brave the cold. If you don’t plan on doing too much walking, wedges are another great option. They give your feet support and height, so that you can see over all those heads at the concerts.
Don’t try too hard
If there's one thing Austin has going for it, it’s the laid-back vibe. You can avoid looking overdone by browsing local thrift stores for fun T-shirts, skirts, and shorts. And don’t be afraid to wear color — it is March after all!
Accessorize with a purpose
Be prepared and stylish: Add flare to your outfit by pairing it with multifunctional accessories. Wear a wide-brimmed hat; you never know if a short shower will pass through or if the sun will be blazing.
Cross body bags and backpacks offer comfort when carrying all of your goods and swag around. Shades are a necessity too. They make you look instantly cool and keep out the harsh sunlight. Plus, if you bring your own, you won’t have to wear the free ones covered in logos.
Look like a tourist in your own city
SXSW is the perfect opportunity to break out your vacation gear, and pairing a fun vacation T-shirt with a straw hat is a cool, kitschy way to look like a visitor in your own city. The festival does transform the city after all.