Austin welcomed many CBD cannabis oil brands over the past year, but a new company is hoping its high-end brand will differentiate it from the rest. Fine Healing Goods officially launches on April 23 with a line of luxury CBD tinctures and CBD-infused wellness products available online and an area boutique.

Fine Healing Goods is the brainchild of Rachel Daugherty, a former corporate exec turned cannabis evangelist. Following a 12-year struggle with infertility, Daughtery was encouraged to try CBD products as a way to manage the stress, pain, and anxiety that accompanied multiple surgeries and IVF treatments.

Initially Daugherty refused, but eventually tested out a CBD bath bomb and found herself stunned by the results. "When you’re getting into the CBD business, the first question you hear industry peers ask is, ‘What was your pain?’ The assumption is that you were struggling with depression, anxiety, muscle pain, insomnia, you name it, and CBD provided such an amazing relief, that you felt it was your mission to share it with others. Well, that’s exactly what happened with me,” said Daugherty in a release.

Also known as cannabinoid, CBD is a naturally occurring oil in hemp, and has reached near-cult status over the past few years. Like marijuana, hemp comes from the cannabis plant, but is high in CBD, which has anti-inflammatory properties. Though marijuana also has CBD, it has higher amounts of tetrahydrocannabinol, or THC, which is the chemical that makes users feel high. (Plus, CBD is legal in Texas whereas marijuana is not.)

Like her initial foray in CBD, Daugherty is easing into entrepreneurship, launching with just five products (though the press releases teases a few more rollouts this summer). Fine Healing Goods range in price from $35-$115, and currently include CBD wellness drops in lemon and original flavor, exfoliant, bath soak, and body cream, all crafted from organic, Colorado-grown, full spectrum hemp extract.

Daugherty, who formerly worked in marketing, paid special attention to packaging design, using earth-friendly products and branding that looks at home among high-end beauty salves and potions.

"By offering a website that educates consumers on CBD benefits and best practices as well as creating attractive, earth-friendly packaging, my hope is to create a brand that is approachable for all types of consumers," said the founder. In addition to the website, Austinites can purchase Fine Healing Goods at Sentrel Natural Beauty in Northwest Austin.

In honor of the launch, the brand is hosting three celebratory events this May, including a yoga class May 4 at 9:30 am at The Riveter; a pop-up at Limbo Jewelry on May 9 from 5-8 pm; and June & January's Mother’s Day Margarita Celebration, also at The Riveter, on May 11 from 1-3 pm.