Rejoice — Central Austin is getting in on a buzzy new trend. On October 20, Colorado-based Joy Organics is opening its first Texas shop at 902 N. Lamar Blvd. in Clarksville.

The shop will offer traditional CBD oil tinctures and salves, as well as products such as dog treats, soft gels, and drink supplements. The storefront joins a recent wave of Austin shops and companies selling CBD, such as Rawsome and Mineral Health.

For those who are still unclear what CBD — or cannabinoid — is, it's a naturally occurring oil in hemp. Hemp and marijuana come from the same plant, but, whereas hemp is high in CBD, which has anti-inflammatory properties, marijuana is higher in tetrahydrocannabinol, or THC, which elicits feelings of euphoria. The biggest difference, of course, is that CBD is legal.

Like everything, finding a CBD oil that works is about sourcing. Joy Organics uses farmers with 100-percent organic farming practices, a decision, says co-owner Gerrid Smith, made after a series of trial-and-error testing.

"This industry is like the Wild West right now," Smith explains. "That’s why we’ve made it our mission to provide only the highest quality, pharmaceutical grade CBD products that are tested THC-free, [and why] we list all of our lab results on our website."

Joy Organics began when the company's namesake (and Smith's mother) began experiencing shoulder pain. "It all started in May of this year when I visited my parents," says Smith. "While on this trip, my mom was complaining about shoulder issues and a lack of sleep. My mom has had sleep issues for many years, and, unfortunately, I have the same genes. I had recently heard about CBD and suggested she try some to see if it would make a difference."

Smith's mother tried different samples to varying degrees of success until she found one that indeed eased her pain. "When my father and I saw how well it worked on her shoulder, and how it improved her sleep, we knew we had to get the word out about this product," says Smith. And so, the family's business was born.

Joy Organics opened its first storefront in Fort Collins, Colorado, in July. For its second locale, the company kept it a family affair and decided on Austin, where Smith's sister Danielle Cearbaugh lives. Once open, Cearbaugh and her family will manage the Clarksville shop and oversee the day-to-day operations.

While there is no doubt that the buzz around CBD has reached a fever pitch, Smith says it's less about trends and instead about the outcomes. "You can't market CBD products on platforms like Facebook and Google, so the growth is primarily from word of mouth," he explains. "It's really all about results ... Without real results, this market wouldn't be growing like it is."