Kendra Scott debuts Yellow Rose collection during SXSW activation
South by Southwest (SXSW) might be wrapping up this weekend, but there's still plenty of time to catch a homegrown favorite for at an unofficial activation. Kendra Scott launched her Texas ranch-inspired capsule collection, Yellow Rose, at the brand's South Congress flagship store during SXSW, and there are still plenty of reasons to go by and check it out in person.
The main draw is, of course, the collection itself: Spotlighting traditional Southwestern designs and materials, the 56-piece collection blends the brand's bright, colorful style with the versatility that has made Kendra Scott a household name. Drawing inspiration Scott's family ranch and designed with the modern cowgirl in mind, the collection blends two of the brand's best-selling stones to create a one-of-a-kind bronze veined turquoise magnesite red oyster in a beaded collection reminiscent of a Southwestern sunset.
There's something for everyone in this particular collection: "Horse girls" will love the all-new Beau suite (a hand-sketched and sculpted silhouette of Scott’s beloved horse, Beau), while those looking for an edgier vibe will snatch up the serpent-adorned Phoenix. And for the cowboys, the new Scott Bros. by Kendra Scott 13-piece collection includes the iconic Cade & Grey bracelets in genuine stone, like African Turquoise.
The collection is already available online, but below are some of the SXSW-specific reasons to brave South Congress this weekend:
Friday, March 17
You're supposed to be wearing green for St. Patrick's Day, but there's no shame in spending all day surrounded by yellow during the tail end of the store's SXSW events. Friday's lineup includes "Frose Friday" from 1 pm to 4pm, overlapping with complimentary aura readings from Carrie Moss (with a $175+ purchase) from 3 pm to 6 pm, as well as dry styling/hair tinsel from 3 pm to 6 pm. Oh, and don't forget live music on the patio!
Saturday, March 18
Stop by all day for $3 beers, mimosas, and seltzers from 12 pm to 5 pm. Throwing Shade hat customization and free chain stitch tote customization is available with any $100 Purchase between 1pm and 4pm, while Carrie Moss will bring her complimentary aura readings back, starting at 3 pm, with any $175+ purchase. Dry styling/hair tinsel is also available with purchase, and Sir Woman will serenade shoppers with live music from 3-6 pm.
Sunday, March 19
Stop by for live music and Swirl Sunday (a delicious blend of the store's two signature frozen drinks) from 12-5 pm. A $100 purchase on Sunday comes with free chain stitch tote/bandana customization between 1 pm and 4 pm.