Austin en Vogue
Major media powerhouse Condé Nast selects Austin for new outpost
Austin is en vogue: On Monday, publishing powerhouse Condé Nast announced plans to open an Austin office this summer.
The media giant's new digital media center will "serve as an outpost in the company’s network of digital teams and provide additional engineering and product development for Condé Nast’s digital portfolio," notes a release. That colorful portfolio includes Condé Nast Traveler,The New Yorker, GQ, Vogue, Vanity Fair, Wired, Bon Appétit, and many more.
The new center in Austin — the first time the Capital City has landed an international media presence — is part of Condé Nast's increasing digital initiative. The New York-based conglomerate also has digital teams in Chicago, San Francisco, and London.
"Austin has become an epicenter of digital talent and creativity, and establishing our presence there will not only enable us to accelerate our growth, but it also will provide us with insight into cutting-edge technology and keep us at the forefront of the industry," says Fred Santarpia, executive vice president and chief digital officer for Condé Nast, in the release.
While Austin's thriving tech community and creative environment are major draws, Condé Nast has an ongoing love affair with the city. Vogue recently featured Austin's must-see design destinations, while Condé Nast Traveler's savvy readers regularly name Austin a top destination.
Condé Nast has not yet released a location, but the office is slated to open in July. The Austin office will consist mostly of software engineers and designers; up to 50 employees will be added to the team in the first year.