A new restaurant with TV cred is coming to the Austin area. The Simple Greek is now open in Round Rock, introducing a build-your-own approach to fresh Mediterranean food.
The concept was born on The Profit, a CNBC reality television show that follows Marcus Lemonis as he helps out struggling businesses. The Simple Greek started as a small Pennsylvania-based chain called My Big Fat Greek Gyro and quickly grew into a nationwide franchise.
"It has that Chipotle-goes-to-Athens vibe," says local franchise owner Ted Schonauer in a release. "Fast casual is the hottest trend in the restaurant industry and people in Central Texas love healthy food that doesn't bust the budget."
At The Simple Greek, diners start with a pita or a bowl, which comes with salad, rice, or lentils as a base. From there, guests choose their own toppings, including meats, sauces, cheese, and veggies. The menu also includes a wide variety of sides, sweets, and Greek yogurt options.
"Coming from a Greek family, I am particularly excited to expand The Simple Greek dining experience across the country and give our customers convenient access to delicious and healthy food with reasonable prices," says Lemonis.
Over 20 locations are expected to open this year, and Round Rock is first in line. This Austin-area opening is the second outpost in Texas (there's one in Wichita Falls); more locations are slated for Austin, Dallas, and Houston.
Look for The Simple Greek at 3200 Greenlawn Blvd., Ste. 280. Hours are 10:45 am to 9 pm.