Opening alert

Wildly popular brunch spot brings the bacon to first East Austin location

Popular brunch spot brings the bacon to first East Austin location

Snooze Am Eatery
Snooze will open its third Austin location — its first on the east side — on September 25. Photo by Debbie Wolvos

First it woke up Rosedale, then it spread to South Austin. Now, wildly popular chain Snooze, an A.M. Eatery is bringing all-day brunch to the east side.

The Colorado-based chain will open its third Capital City location at 1109 E. Fifth St. on September 25, notes a release. It will be the first restaurant to open in the Plaza Saltillo development.

The new outpost’s menu is anchored by heavier fare like eggs Benedict, pancakes, omelets, and diner-style breakfast plates with bacon and hashbrowns. Lighter dishes include egg white scrambles; grain bowls loaded with farro, quinoa, and roasted vegetables; and avocado toast.

And since brunch without booze is just a late breakfast, Snooze also offers a full bar. In addition to expected cocktails like Bloody Marys and mimosas, there are also a few originals, such as the Boss Hog, with bacon-infused bourbon, and the Wicked Watermelon Margarita, with house jalapeño-watermelon agua fresca.

Every time Snooze launches a new location, it hosts three invite-only practice services that serve as fundraisers for the local nonprofits. For the Plaza Saltillo location, the chain will be partnering with Central Texas Food Bank; Anthropos Arts; and Partners for Education, Agriculture, and Sustainability (PEAS). 

Once Plaza Saltillo is fully operational, it will be a busy dining hub. Joining Snooze will be Japanese barbecue joint Gyu-Kaku, gelato maker Dolce Neve, JuiceLand, the Kebab Shop, Hopdoddy Burger Bar, and recently announced tenant Poke Austin.