Here Everything's Debit
H-E-B rings up new debit card with cash back perks for customers
As if Texans couldn’t already get nearly everything at H-E-B, they can now get even more with H-E-B, at other stores. The ubiquitous grocery store announced big news on September 12: It’s slipping its own debit card into users’ wallets, offering cash back on qualifying H-E-B purchases.
The H-E-B debit card, ready for applicants now, opens up a few avenues to grocery shoppers, most notably 5 percent on “thousands of products from H-E-B.” Specifically, the cash back applies to H-E-B brand items from pantry items to prepared foods, kitchenware, and more. Shoppers don’t have to do anything to claim the extra funds — they just appear right back in the account.
Further, it is one more card to carry, but it may replace or duplicate one other. H-E-B debit will be accepted anywhere Mastercard is accepted, and essentially functions just like any debit card from a bank: it offers “an optional, high-yield savings account,” direct deposits, and free H-E-B ATM withdrawals.
“At H-E-B, we’re always looking to provide Texans more ways to save,” said H-E-B Group vice president of marketing Ashwin Nathan in a press release. “With the H-E-B debit card, customers can have a more rewarding shopping experience that allows them to keep more money in their pockets while enjoying valuable benefits and perks.”
Maintaining the card is almost as simple as keeping it on hand, with no fees and multiple options to add funds, including cash at H-E-B and directly from other debit cards. While there is no full overdraft program (which allows the grocer to claim no overdraft fees), there is a $20 “purchase cushion” on qualifying purchases that gives the shopper 30 days to make up the negative balance. Users can more carefully track their spending through the H-E-B Debit mobile app.
So far, there is no sign that users can use the account without the physical card, so once it comes in the mail, shoppers should remember to bring it along.
More information on H-E-B Debit accounts, including a list of qualified brands for cash-back purchases, is available at hebdebit.com.