What-a-design

Whataburger opens first store with polarizing new design in Central Texas

Bellmead, just north of Waco, is home to first Whataburger with the new design.

Rendering courtesy of Whataburger

Once known as a hub for locomotive shops operated by the Missouri-Kansas-Texas Railroad, the Central Texas city of Bellmead now can savor another distinction. It’s the first place in the U.S. with a Whataburger that showcases the burger chain’s updated restaurant design.

The new-look restaurant replaces an older Whataburger at 950 N. Loop 340, near I-35 and directly northeast of Waco. The 4,651-square-foot successor restaurant, which opened November 17, represents the debut of the company's new prototype for large-format locations.

“There’s a lot of things that people hold sacred, if you will, about our brand,” James Turcotte, senior vice president of real estate at San Antonio-based Whataburger, says on the company’s website. “That’s the iconic A-frame, the visuals, our branding, the linkage to our past. We really tried to blend those concepts [into] the prototype.”

In July, the company revealed a makeover for its larger restaurants. Under the design scheme, new Whataburger structures typically will lack their iconic A-frame, corrugated-metal design, which dates back to the 1950s. Rather, an A-frame architectural element will appear behind the chain’s “W” logo above the front entrance. Also, the reimagined exterior scales back the familiar orange-and-white color palette.

Other design highlights of the new Bellmead restaurant, with room for 84 guests, are:

Orange, gray, and white seating.
Wood flooring and accents that lend a warm, cozy feeling.
Light-colored brick, stone, and metal exterior.
Lots of glass to let in more natural light.
Wallpaper that includes subtle images of Bellmead’s water tower, the old MKT railyard, and an “LV” symbol paying tribute to the old La Vega High School.

“Our new large-unit prototype helps us serve more guests, even better than before. From a new kitchen layout to maintenance-free finishes, Bellmead’s new restaurant is designed to give our employees the best environment possible to serve up the delicious burgers and friendly customer service our customers know and love,” Whataburger spokesman Will Webber says in a statement provided to CultureMap.

One fan of the new Whataburger vibe is Bellmead City Manager Yost Zakhary.

“It looks futuristic, is beautifully laid-out, and looks as if they are really gearing up to accommodate drive-thru traffic and call-in texts for curbside delivery,” Zakhary told the Waco Tribune. “It seems to be very customer friendly, with a good-sized dining room. I would envision it becoming a place just to hang out and do work. Within six months, I wouldn’t be surprised if this is the top-selling store in the district, judging by my conversations with Whataburger.”

Regular customer Ben Macias told local TV station KWTX that he loved the modern appearance of the new Whataburger in Bellmead.

“I like what they did with it. … It’s an improvement [over] what they had,” Macias said.

When Whataburger took the wraps off the revamped restaurant design this summer, some folks on Twitter were not as kind as Zakhary and Macias.

For instance, one Twitter user lodged this complaint: “@Whataburger is putting on a new face that doesn’t compare to its iconic A-frame restaurants, which portray a uniqueness and differentiation from other burger joints. Maybe more modern, but it diminishes the appeal and brand equity the company commands from the curb.”

Another Twitter critic bemoaned the new design as “boring and bland,” while still another decried it as “a slap in the face of the original design.”

burgers

Lord of the wings

16 Austin restaurants face off in CultureMap's Ultimate Wing Showdown

Photo courtesy of Pluckers

Chicken wing-lovers have their own preferences, but only one can win.

Nothing says getting together to watch sports with friends quite like a big plate of wings. As part of The Tailgate presented by Verizon — CultureMap's all-out party devoted to everyone’s favorite way to get in the gameday spirit — we’re asking a simple question:

Which bar, restaurant, or food truck in Austin serves the best wings?

To answer that question, we’ve created the Ultimate Wing Showdown. CultureMap editors have selected 16 nominees that we think have a shot at the title. Just like we do for the CultureMap Tastemaker Awards Best New Restaurant tournament, we’re asking readers to vote in a bracket-style, head-to-head tournament that will produce Austin's ultimate wing joint.

True to the diversity of Austin, the nominees cover a wide range of styles and cultural influences — everything from a classic crispy Buffalo wing to wings coated in Sichuan pepper or even powdered sugar. Read on for more about the nominees, then click here to vote for your favorites.

People may vote once per day, and the results will be closely monitored to ensure a fair outcome. We’ll reveal the winner on stage at The Tailgate event on Thursday, December 12 at Distribution Hall.

The night will also include celebrity appearances, games, food from local restaurants, and drinks from the event’s sponsors. Verizon and CultureMap are even giving away a VIP trip for two to Super Bowl LIX*. More details on how to enter here for a chance to win.

Read more about The Tailgate here, and follow all the details in our special editorial series. You won’t want to miss it, so get your tickets today.

Here are the nominees in the Ultimate Wing Showdown:

Spicy Boysvs.Tommy Want Wingy
The only thing hotter than Spicy Boys' chicken is its reputation, having won several awards and become a go-to for chicken lovers who want something just a bit outside of the norm. The Asian flavors like Indonesian sambal were a hit, but will voters rally behind a current focus on boneless options? "Nugs" are $10.99.

Tommy ain't the only one who want Wingy. This food truck "take[s] all the fuss and mess out of the chicken wing" by shaping it into a "lollipop." Sauces start pretty standard and move into more unique territory, like the Spicy Pineapple with Sriracha or the Holy Schnikes, which comes with a warning: "Painfully hot!" Combos start at 5 pieces with fries for $15.68.

Pluckers vs. Wingzup
If there's a classic Austin wing, it's at Pluckers. The popular chain started at the University of Texas and has expanded to dozens of locations as far away as Baton Rouge, Louisiana. Some interesting flavors outside the classics include maple chipotle and Dr Pepper. Five wings start at $8.75.

Wingzup is similarly committed to the art of the wing, with more than 20 sauces and rubs to choose from. That list goes all the way from a classic garlic parmesan to a Jamaican jerk, Korean gochujang, or even ghost pepper. Guests who win the ghost challenge get a $20 gift card and a shirt. Five wings start at $8.49.

Tiki Tatsu-Ya vs. hiwings
Tiki Tatsu-Ya is perhaps the most unexpected pick on the list, which really goes to show the strength of its wing game. The mochiko wings are coated in sweet rice flour, then a mapo-miso glaze and Karashi mustard. These aren't as spicy as they are mouth numbing; they'll rearrange your tastebuds. An order upstairs at The Nest is $13.

Hiwings are also made with sweet rice and other flour, and patrons can choose among 10 sauces, plus more for dipping. They can also opt for "naked" wings, which have no flour coating at all. Hiwings says those are how wings are "supposed" to taste; voters will be the judge of that. Five wings start at $9.99.

Halal Wingsvs.The Potluck
Austinites don't have to commit to a halal diet to enjoy these very crispy wings. These chefs create spice blends for their take on wings from several cuisines, including Mexican, Chinese, Mediterranean, and Cajun. But the Halal Hot is the pinnacle for those brave enough to try it. Six wings start at $7.99.

The Potluck food truck and catering company is known for one wing above all: the crack wing, which is dusted with powdered sugar. It has plenty of other obscurely named flavors, plus sides you don't usually see at a wing place like shrimp étouffée and rice and beans. Six wings are $10.66.

Nickel Cityvs.Industry East Side
A great wing is paramount, but good atmosphere elevates everything. Nickel City offers both, and it's natural that the Buffalo, New York-inspired bar would have a solid wing on offer. Most important, it doesn't get too flashy with sauces — it's just the classics, plus Franklin Barbecue sauce. A pound of wings (about six) is $12.69.

Industry, an East 5th Street bar and restaurant that largely courts hospitality industry workers as clientele, keeps wing-lovers' options open with mix-and-match platters. Combos can be made with Buffalo, lemon pepper, barbecue, blackberry-habanero, and plain flavors. Six wings are $12.

Stiles Switch BBQ vs. Home Slice Pizza
A barbecue joint may not be most people's first choice for wings, but Stiles Switch is out here converting nonbelievers. Since it would be a crime to cover up the flavors of oak smoke, it makes sense that the only four flavors are pretty simple: garlic parmesan, Alabama white sauce, Buffalo, and honey barbecue sauce. Six wings are $14.

Austinites can't be blamed for having a one-track mind at Home Slice Pizza, but just ordering pies means missing out elsewhere on the menu. One of its incognito menu items is a plate of wings in the style of Buffalo's Anchor Bar, served with blue cheese dressing and celery. Home Slice's version is known for being very crispy. Six wings are $10.50.

Anchor Bar vs. Haymaker
For Buffalo wings, Austinites can go back to the source — or at least an outpost. There are now 16 descendants of the New York restaurant where the recipe was invented, and one is in Round Rock. Anchor bar won't pigeonhole itself, though. It serves wings with 25 sauces and rubs. Ten wings are $17.99.

Haymaker is mostly known for its laid-back environment, but its elevated pub fare also draws customers in. Like most of the nostalgic menu items, its crispy wings are kept simple: mild Buffalo, hot chipotle, garlic parmesan, Carolina gold barbecue, lemon pepper, and tangy teriyaki. Half a pound of mixed pieces is $10.

Casino El Camino vs. Thunder Chief
Casino El Camino is a surprising foodie favorite considering its downtown dive bar status. In addition to great burgers, it has solid Buffalo wings served with celery, carrots, and blue cheese or ranch dip. Although it's just one style, they come in four heat levels from mild to "downright explosive." Eight wings are $14.50.

Thunder Chief, the kitchen inside the Lavaca Street Bar on South Lamar Boulevard, has balanced the arts of both heavy and carefully crafted foods, including its tea-brined chicken wings. They're crispy without breading, meaty, and elegantly plated. Adventurous flavors appear on a rotating basis. Five wings are $9.

Made up your mind? Vote here for your favorites.

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The Tailgate is presented by Verizon and sponsored by HOWDY, Houston Powder Coaters, EIGHT Beer, and more to be announced.

*The NFL Entities shall have no liability or responsibility for any claim arising in connection with participation in this sweepstakes or any prize awarded. The NFL Entities have not offered or sponsored this sweepstakes in any way.

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