James Beard Best Chef Southwest nominee Chris Shepherd is in the headlines this week, but this time it's not for his culinary prowess. Or at least not directly.
Shepherd received a cease and desist from In-N-Out Burger on Tuesday threatening legal action if Underbelly, his Houston-based restaurant, continued to serve the "UB Double Double," a burger with two patties, two slices of cheese, lettuce, locally-grown heirloom tomatoes and house made pickles, served at lunch with a side of fries for $14. (Eater first reported on the letter.)
In-N-Out — the California-based fast food chain with its own cult following — also serves a Double-Double with double meat and double cheese, lettuce, tomato, onion and the famous "spread," alleged to be a mixture of ketchup, mayonnaise and sweet pickle relish, priced around $3. It has trademarked the name and "every variation thereof," according to the letter Underbelly received.
But no matter. Shepherd's variant, now called by a new name, promises to be just as juicy and delicious as before.
In-N-Out Burger has, of course, heard of our Double Double Burger. Henceforth known as the "Cease and Desist Burger." #AskForItByName— Underbelly (@UnderbellyHOU) June 18, 2013
"All in fun of course," Underbelly spokesperson Julai Whipple tells CultureMap.