Take a bite out of this sweet news: The owners of Tiff's Treats have revealed plans for their first location outside of Texas. This summer, Atlanta will have its own fresh-basked cookie delivery service courtesy of Austin.
A mixture of Southern hospitality and a business-friendly environment made Atlanta the next logical destination. "We wanted a market that wasn't too different than what we're used to in Texas," owner Leon Chen tells CultureMap. "The economy in Atlanta is booming and the culture there is wonderful. Based on a lot of hours of research and some in-depth demographic analysis, we feel Atlanta will be a wonderful first market outside of Texas for us."
The local dessert chain launched in 1999 when co-founders Leon and Tiffany Chen were sophomores at the University of Texas. Fast forward 17 years, and Tiff's Treats now has 22 outposts across the five largest cities in Texas.
The Austin-based company snagged over $14 million in funding last year to pursue an "aggressive" expansion plan. In the past seven months alone, Tiff's Treats has added spots in Austin's Mueller neighborhood, Cedar Park, and downtown San Antonio. The first non-Texas location is slated to open in June, with two more storefronts planned for the Atlanta area by the end of the year.
Atlanta customers can expect the same great taste and Tiff's Treats vibe that Austinites have come to know and love. "Consistency is something we really pride ourselves in and our goal is to make sure Georgians and Texans both receive best-in-class product, quality, and service," says Chen.
To achieve that, Tiff's Treats is not only exporting its delicious cookie recipes to Georgia but some of its top talent as well. "It is all about the culture. We have an incredible group of hard-working people in the company that have done an incredible job making sure the culture is spread and maintained in all of our markets. We are actually moving four of our top people to Atlanta in three weeks for the very purpose of making sure we have the best team in place for this," says Chen.
A new Austin-Atlanta connection calls for sweet celebration — who's craving Tiff's Treats?