SXSW 2022 makes its triumphant in-person return to the streets and clubs of Austin.
The famously pink Hello Kitty Cafe Truck is making its way down to Austin in October for a special day of treats and cartoon cat collectibles.
The cutesy vehicle will bring a horde of new Hello Kitty clothing, plushies, and accessories to The Domain from 10 am to 7 pm on October 14.
Among the new items is a bright pink tote bag with rainbow straps and desserts decorating the front, an assortment of Hello Kitty baked goods, and a transparent coffee mug with sprinkles in the handle and different desserts printed on the glass body. Visitors can also snag an adorable lunchbox and a 18-ounce or 32-ounce stainless steel rainbow thermos.
The bright pink reusable tote bag has rainbow straps.Photo courtesy of Sanrio
As for the hand-decorated baked goods, guests can expect to see Hello Kitty's classic friends Keroppi the frog and Chococat appear on petit fours. The leading lady appears on miniature cakes, a giant sugar cookie, small box sets of madeleines, and French macarons.
The popular attraction has been touring around the country for nearly a decade, drawing crowds of thousands of people every year. Austin will be its third Texas stop on the tour, before it visits San Antonio's North Star Mall on Tuesday, October 21.
As a note, the cafe truck only accepts debit or credit cards, and not cash.
Other Texas cities on the tour route include:
