Arts in Context

This Austin hip-hop festival uses music to build community

Nook Turner (left) is the festival founder.

Photo courtesy of KLRU-TV

Editor's note: CultureMap is proud to present the latest installment in our partnership with KLRU's documentary series Arts in Context. This unique series celebrates stories about the arts in Austin and the people who make this such a vibrant and creative city.

"Hip-hop is the No. 1 form of communication in the world," says Nook Turner, founder of Jump On It. With the goals of community building as his top priority, Turner created Jump On It as a different kind of music festival — one that uses hip-hop as a vessel to promote health awareness, entrepreneurship, and community pride.

KLRU-TV, Austin PBS is dedicated to telling stories that entertain, inspire, and change our lives. KLRU highlights what makes Austin unique — whether music, arts, or public issues — by creating and distributing award-winning original content. KLRU produces several series including Austin City Limits, Arts in Context, Central Texas Gardener, Civic Summit, and Overheard With Evan Smith. As a nonprofit educational organization, KLRU also prepares children to succeed in school and creates lifelong learning opportunities for all.

"Hip-hop is the number one form of communication in the world."

KLRU Arts in Context Jump On It

Photo courtesy of KLRU-TV

"Hip-hop is the number one form of communication in the world."

festivals music

Get Mesmerized

Buzzy art collective Mesmerize opens new immersive space in Austin

A woman walks up the exhibit's rainbow stairway to the clouds.

Photo courtesy of Mesmerize.

Living Dream features over 14 interactive, psychedelic art installations, like this dreamlike stairway to the clouds.

On November 13, a new immersive art experience in South Austin officially opened its trippy, dream-like doors. It's by Mesmerize, the team that operated a similar and hugely popular exhibit from 2020-2021 at the now-closed Native Hostel on 5th Street.

Living Dream is a series of mazes and more than 14 installations created by local artists. Guests can move through, interact with, and of course, take psychedelic photos with the space. It's sort of like Meow Wolf, but smaller and with a different storyline and theme.

In Living Dream, the story is that this regular, rather plain-looking warehouse facility in South Austin has been fractured by a strange force of nature: the eight-foot-tall Colossal Crystal. Now lines between ordinary Austin life and fantasy are blurred, and Austinites are welcome to explore it.

See on Instagram

Aside from this crystal centerpiece, other art installations include a dreamy, rainbow mural that you can step inside by artist Inne Aguilar; a projection-mapped room featuring Bill Tavis's signature psychedelic painting style; a tufted hidden crawlspace by Hannah Buserkus; the nightmarish but whimsical "Mulligrub Meadow" by artist Liza Fishbone; and a rainbow stairway to the clouds.

Of course it wouldn't feel right to walk through such a dreamy space in utter silence, so the creators brought in musicians like Alex Scott, A.M. Architect, Austin Ray, Andrea Magee, and many more to create an original score for the experience.

Mesmerize Living Dream Mesmerize shared this photo thanking Inne Aguilar for her work.Mesmerize/Instagram

This multi-sensory and family-friendly adventure may be one of Mesmerize's most in-depth. It operated its Native Hostel exhibit, This Is Mesmerize, for nine months, and racked up countless Instagram posts. The exhibit closed in 2021, about two years before Native Hostel closed. Mesmerize has also collaborated with various artists and and collectives over the years to throw some of the trippiest art parties in town.

Living Dream by Mesmerize is located at 820 Shelby Ln., and is open Wednesdays through Fridays from 3 pm to 11 pm, and Saturdays and Sundays from 11 am to 11 pm.

interactive exhibits immersive

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