Shoot Your Shot
Austin keeps major role as a top 10 movie-making city in 2025 study
The increasingly popular actor Glen Powell isn't Austin's only edge in the film world. The city has been recognized by MovieMaker Magazine as one of the “Best Places to Live and Work as a Moviemaker” in 2025. Austin ranked No. 8; still good but not quite a match for its No. 4 triumph of 2024.
The list selected 25 big cities in the United States and Canada. Metrics in the report were gathered through "surveys, production spending, tax incentives, additional research and personal visits whenever possible," according to a press release. Similar studies often compare metrics in a chart, but this list digs into each city's strengths in a custom write-up.
The report specifically praises Austin's divergence from mainstream studios, even calling it "[o]ne of the most important places on earth for indie cinema." The report mentioned the South by Southwest (SXSW) Film and TV festival, where hundreds of projects are shown off every year, including many world premieres.
It had much to say about the "weird-in-the-good way atmosphere," shouting out barbecue, Hill Country scenery, and a "nightlife scene [that] is second to none." Some of this may sound off-topic, but the report's purpose is to find great places for filmmakers to live well-rounded lives, not just places to shoot. Plus, anyone paying attention to Austin in the movies knows restaurants and bars are featured heavily, and these places also draw film crews for food documentaries and TV shows.
For film rebates, any Texas city is a good place to start because of the state's 5-22.5 percent rebate. Austin also tacks on a small rebate of up to 0.75 percent to reimburse payments to local workers and studios. However, this could be exceedingly small next to San Antonio's city rebates, which cover up to 7.5 percent of a project's expenses up to $250,000. San Antonio was No. 20 on the list, and one of its strong points was a proximity to Austin.
The report also mentioned three recent local productions: 1923, Walker, and Richard Linklater's Merrily We Roll Along.
Other factors that contributed to Austin's high rating included:
- a sales tax exemption for items rented or purchased for use in productions
- a tax refund on hotel rooms used for more than 30 consecutive days
- refunds for taxes on generator fuel
- more than 1,000 crew members available throughout the region
- great film schools including the University of Texas at Austin, which is one of MovieMaker's 30 Best Film Schools in the U.S. and Canada
Austin and San Antonio were among five Texas cities on the list, which also included Houston, Fort Worth, and El Paso.