Aisles of deals

Low-price supermarket sets opening date for first Austin-area store

Low-price supermarket sets opening date for first Austin-area store

Aldi USA Grocery Store
Aldi opens in Pflugerville in November. Photo courtesy of Aldi

Grab your reusable grocery bags: Low-price grocer Aldi is gearing up to open its first store in the Austin area. German retailer Aldi is set to enter the Austin market November 2 with the debut of a more than 18,000-square-foot grocery store at 1415 FM 685 in Pflugerville.

“Our stores are simple to navigate, so it’s easy for shoppers to get in, get what they need, and continue on with their day knowing they left with a shopping cart full of groceries that fit their lifestyle and save them money,” Karla Waddleton, division president for Aldi, says in a statement.

Compared to existing Aldi locations, the Pflugerville store will offer extra space for produce, dairy, and bakery products. “We are giving our customers what they want, which is more organic produce, antibiotic-free meats, and fresh healthier options across the store, all at unmatched prices up to 50 percent lower than traditional grocery stores,” CEO Jason Hart said in June.

Though the Austin expansion is part of Aldi’s plan to build or renovate hundreds of stores in the U.S. by 2022, the company hasn’t revealed any other plans for expanding in the Austin area.

“We pioneered a grocery model built around value, convenience, quality, and selection, and now Aldi is one of America’s favorite and fastest-growing retailers,” said Hart. “We’re growing at a time when other retailers are struggling.” The grocer currently operates more than 1,600 stores nationwide. 

In the Austin area, Aldi will be going up against H-E-B, Target, Trader Joe’s, and Walmart in the bid to woo price-conscious grocery shoppers. The company will also be competing against another German grocer, Lidl, which is building its first Central Texas location in Kyle. The opening date for the Kyle store hasn’t been announced.