santa's favorite city
Austin shines bright as No. 1 most festive city in U.S. for 2024
Austin's love for the holiday season is shining bright once again: The Capital City has been crowned the No. 1 most festive city in the nation for the third year in a row.
Austin has hung onto the coveted No. 1 spot on the holiday list since 2022, according to the recently released annual report by home services provider Thumbtack.
The study compiled data from millions of holiday light installation requests across all 50 states, between October 2023 and 2024, to reveal their list of the most festive cities in the nation.
Austinites have plenty of citywide light displays to pull inspiration from for their own homes, including the long-cherished Trail of Lights, Mozart's Annual Holiday Light Show, and many more.
Texas cities are far merrier than many other places in the country, with Dallas and Houston ranking just behind Austin as the No. 2 and No. 4 most festive American cities, respectively. San Antonio ranked No. 10 this year, after previously ranking No. 5 in the 2023 report.
Texans have to get creative when it comes to their holiday decorating, as the weather doesn't always cooperate with the classic "White Christmas" theme.
"In the milder climates, you probably won’t find a winter wonderland, but you might see plenty of twinkling lights, tinsel, and bold colors outside the traditional red, green, and white palette," the report's author wrote. "Neon baubles, vintage plastic Santa molds, and playful LED lights keep properties festive and bright. Native eucalyptus, olive branches, and succulents are used as greenery in place of traditional pine and fir."
Outsourcing that outdoor holiday decorating will cost a pretty penny, according to Thumbtack's analysts. The study said the average cost to hire a holiday lighting specialist can range from $168-$300, depending on the scope of the project and home size. Thumbtack also recommends that Austinites avoid hiring a lighting specialist during Thanksgiving weekend, which is the time period that sees the highest demand.
Thumbtack's top 10 most festive U.S. cities in 2024 are:
- No. 1 – Austin, Texas
- No. 2 – Dallas, Texas
- No. 3 – Seattle, Washington
- No. 4 – Houston, Texas
- No. 5 – San Francisco, California
- No. 6 – Atlanta, Georgia
- No. 7 – Sacramento, California
- No. 8 – Charlotte, North Carolina
- No. 9 – Raleigh, North Carolina
- No. 10 – San Antonio, Texas