Popular Austin music festival pulls the plug after 7 vibrant years
Austin has been inundated with unexpected closures lately, but today's end-of-an-era announcement comes with a side of good news. Pachanga Latino Music Festival will end its seven-year run as Austin's premier Latino arts celebration, but the popular fest will live on as a quarterly concert series at ACL Live.
Founded in 2008, the family-friendly festival featured a varied lineup of Latino artists specializing in everything from Tejano to alternative rock. In its new form as a concert series, Pachanga aims to expose Austin audiences to more Latin music while also bringing more of Austin's Latino population to ACL Live.
Pachanga was more than just a music showcase: The one-day festival also highlighted Latino food and culture through vendors and fun, hands-on activities like dance lessons. To preserve that vibe, the ACL Live shows will incorporate vendors and activities on the ACL Live porch and the W Austin's terrace.
"I couldn't think of a better home or team to work with for the next phase of Pachanga than ACL Live and the amazing folks there. I'm really looking forward to our new approach of bringing in more top-level acts throughout the year," said festival founder Rich Garza in a statement.
On February 28, ACL Live will present the first concert of the series, "Pocoyo Live Show," a live adaptation of the popular kids' television series.