Wear for a cure
Kendra Scott is already basically the mayor of Austin, but for a new collection the lifestyle brand is kicking its philanthropy up a notch. This will be the first time an entire collection will give back, and the focus is turned to an indisputably important cause: breast cancer research.
Kendra Scott — who loves a Texas connection — is joining native Houston fashion influencer Nasreen Shahi (@heynasreen), for a limited-edition jewelry collection. It will include two necklaces, two pairs of earrings, and a bracelet, all named after Shahi's mother.
Although Shahi's mother is the muse, it is her own experience with breast cancer that ties the collection to the cause. The fashion maven was diagnosed in 2021, and it's the outpouring of community support that the collection celebrates.
"This is a difficult month for most survivors because you reflect on so much of your own journey," wrote Shahi on Instagram on October 1, commemorating the first day of Breast Cancer Awareness Month.
The pieces are gold (with some silver options) and very simple, setting stones in abstract patterns meant to be layered. The centerpiece is an emerald eye of protection, a classic Middle Eastern motif. A release states that avoiding pink was intentional, but does not share why. From a wearer's perspective, it may feel refreshing to wear a breast cancer collection that isn't so literal, and doesn't invite questions about the wearer's intent or connection.
Photo courtesy of Kendra Scott
Kendra Scott and Shahi have been "close partners" in previous years (the influencer has been featured on the Kendra Scott blog), but this is the first collaborative collection. All pieces will result in a 20 percent donation to the Breast Cancer Research Foundation (BCRF).
The Kendra Scott x Nasreen Shahi from @heynasreen collection ($55-85) is available at kendrascott.com and in Kendra Scott retail stores.