Three major luxury brands are now open at The Domain: Balenciaga, Christian Dior, and Zimmermann. The famous Austin mall has been angling more toward luxury in the past few years.

Although it is common for The Domain to add multiple shops at once, these are unusually big names to be packaged together. This is also a significant development because although items from these brands may have been available around town, these three stores appear to be the only standalone stores for their respective brands in Austin.

A press release announcing the openings gives the most information about the Balenciaga store, which is 6,137 square feet and will carry men's and women's styles, shoes, bags, accessories, eyewear, and jewelry. The façade is made of a composite material combining glass, porcelain, and quartz, and the release says "the store’s construction is careful to respect existing elements," which is to say they did not completely rebuild the storefront. This store is located at Century Oaks Terrace and Agave Lane.

Dior will also feature collections for women and men, as envisioned by Maria Grazia Chiuri and Kim Jones, respectively. Dior emphasizes timelessness and is located next to Agave Park.

Finally, the store fewer Austinites might be familiar with: Zimmermann. The Australian brand is known for flouncy dresses, often in pastels and florals. Its ready-to-wear items are usually priced lower than ready-to-wear by Balenciaga or Dior, but it is still a luxury brand with luxury prices. It is located on Century Oaks Terrace.

Despite a stated interest in attracting luxury brands, the most talked-about development for The Domain in 2024 was a new location for Loro, the casual "Asian Smokehouse" by Aaron Franklin of Franklin Barbecue and Tyson Cole of Uchi. The mall is also welcomed a smaller Ikea store last year.