The beet goes on

Sunny downtown juice bar squeezes into popular North Lamar strip

Sunny downtown juice bar squeezes into popular North Lamar strip

Jugo Austin
Fresh smoothies and snacks are the star at the new location of Jugo. Photo courtesy of Jugo

The juice is loose at 4200 N. Lamar Blvd. Jugo, the sunny shop from celebrated Austin chef Shawn Cirkiel, opened its second location on January 16.

According to a release, the focus is on “farm-to-blender” beverages. With seasonality in mind, Jugo sources fruits and vegetables from local purveyors to ensure peak freshness. Juice options include beet, carrot, and a green mix of cucumber, celery, kale, parsley, and lemon.

The smoothies combinations — like strawberry, banana, and whey or blueberry, kale, honey, and yogurt — are both familiar and unexpected. All are available with a variety of add-ins for extra oomph including uber-trendy ingredients such as coconut oil, maca (a South American root sometimes called Peruvian ginseng), collagen, and hemp protein. In addition to the fruity offerings, Jugo will also carry Cuvée cold brew and a rotating selection of chilled green teas on tap.

Like the original downtown outpost, the shop will also carry a selection of grab-and-go foods. The menu covers all the bases from light snacks to entrées in dishes like avocado deviled eggs, roasted squash with Israeli couscous, and grilled rosemary chicken breast. Beef bone broth is also available for the paleo set.

The new location makes the North Lamar stretch one of the hottest foodie destinations in Austin. Jugo shares the same building with Uchiko, Tacodeli, and Houndstooth, and is across the street from Central Market. Down the road at 3800 N. Lamar Blvd., hospitality group Chameleon Companies (Wu Chow, Swift’s Attic) is reworking the former home of Guild into Rosedale Kitchen & Bar, a new neighborhood restaurant.

Cirkiel’s Parkside Projects is busy with plenty of projects of its own. Summer will see the debut of a third Jugo location at Austin-Bergstrom International Airport, adding to the company’s growing list of concepts including Backspace, Olive & June, and event spaces 7CO and 800 Congress. There’s still no word on what will replace Bullfight, the group’s tapas restaurant that folded in June 2018.