ADD IT TO THE SHOPPING LIST

California online grocer delivers the goods with entry into Austin market

Farmstead moves into Austin this year.

A California-based online grocery delivery service is coming to Austin, moving into the home market of one of its major competitors, Whole Foods.

Farmstead, which hypes itself as the first online grocer to offer high-quality groceries delivered for free, will break into Texas when it brings its service and app to the Austin area this year. Austin will mark the San Francisco Bay Area company’s fifth major city, and Farmstead plans to further “expand to at least 10 more markets in 2021.”

Though Farmstead won’t be up and running until mid-2021, the company has opened its Austin waitlist to the first 1,000 customers wanting to sign up.

Farmstead attempts to separate itself from other delivery services by tapping its proprietary technology and a dark store model that includes delivery-specific warehouses that serve a 50-mile radius. Because of this structure, Farmstead says it’s able to offer shoppers comparable — or lower — prices than most supermarkets. And with no delivery fees, the company may eat into some similar local offerings, namely Whole Foods’ delivery service through Amazon, which tacks on a fee unless a specific price limit is met.

The market may be ripe for Farmstead’s model, especially given locals have turned to alternative sources for food delivery during a coronavirus pandemic that has kept us housebound for months on end. Indeed, many Austin restaurants have upped their games in the past year, adding delivery or subscription-box services, and plenty of Austinites have shunned national meal-delivery-kit services like Blue Apron in favor of local businesses like Farmhouse Delivery, which, in addition to delivering farmers-market-quality produce, also delivers grocery items and meal kits from local restaurant partners like L’Oca d’Oro, Lamba’s Royal Indian Food, and Antonelli’s Cheese Shop.

Through Farmstead, customers will be able to get all their groceries — from local must-haves to national brands, as well as fresh meats, dairy, and produce (locally sourced when possible) — from one place with same-day delivery. As part of its expansion into the Austin area, Farmstead will open several of its dark stores, which the company notes eases entry into new markets, reduces food waste by three to four times, and helps eliminate food deserts by making fast delivery available to a wider area.

“Austin is an incredible potential market for Farmstead’s unique online grocery model. It’s a rapidly growing and vibrant market that appreciates great food,” says Pradeep Elankumaran, co-founder and CEO of Farmstead. “Farmstead can deliver real value to Austin because we cracked the code on how to make grocery delivery fast and inexpensive without sacrificing quality or wasting food. We’re excited to roll out our service to Austin residents.”

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Best of BBQ

Austin favorite declared best BBQ joint in Texas by Southern Living

Franklin Barbecue/Instagram

Franklin Barbecue has topped another Texas barbecue list.

Don’t be surprised if the almost ever-present lines grow even longer outside East Austin’s Franklin Barbecue, one of the darlings of the local barbecue scene. Offering yet another culinary accolade, Southern Living has crowned Franklin the best barbecue joint in Texas for 2025.

In all, the magazine singled out one barbecue restaurant in each of 16 states — although Texas had plenty of influence elsewhere, too. Southern Living based its 2025 winners on the results of an online survey of the magazine’s readers.

Here’s Southern Living’s take on Franklin Barbecue:

“In 2009, Aaron Franklin helped launch the craft barbecue movement from a small Aristocrat Lo-Liner camper trailer parked near I-35 in downtown Austin. Flawless prime-grade brisket, tender pork ribs, and snappy jalapeño cheddar sausage — plus a dose of nascent social media — rocketed him to Internet celebrity. Franklin Barbecue moved into its current blue and white building on East 11th Street in 2011, and barbecue fans from around the globe have been lining up for hours to experience it.”

Franklin himself is no stranger to professional kudos. For instance, he won the James Beard Award for Best Chef: Southwest and is a member of the American Royal Barbecue Hall of Fame.

Southern Living spiced up its 2025 barbecue list by mentioning winners in other states that have embraced Texas-style barbecue.

“Texas-style brisket continues to spread across the South, winning over fans from Charleston to Little Rock,” the magazine pointed out.

Here’s a taste of this year’s Texas copycats, as cited by Southern Living:

Wright’s Barbecue, the 2025 winner in Arkansas, “is a noteworthy practitioner of the Texas-inspired craft style that is taking the South by storm, and barbecue fans in Arkansas are eating it up.” Wright’s even serves a combo of meats known as the Texas Trinity: thick-sliced brisket, tender pepper-spiked ribs, and juicy sausage links. The barbecue chain smokes meats for Arkansas customers in Johnson (near Fayetteville), Bentonville, Little Rock, and Rogers.
In Kansas City, where barbecue icon Arthur Bryant’s BBQ grabbed Missouri’s top spot, the barbecue scene “has shifted in recent years thanks to a parade of aspiring pitmasters bringing the styles of Texas and elsewhere to this storied smoked meat capital.” It’s worth pointing out, though, that Arthur Bryant’s hasn’t adopted this Texas trend.
Former Austin pitmaster John Lewis, who grew up in El Paso, opened South Carolina’s top barbecue joint, Lewis Barbecue, in Charleston in 2016. He added a second barbecue joint in Greenville in 2022. As you might have guessed, both restaurants specialize in Texas-style barbecue.

Aside from rating barbecue joints, Southern Living readers identified the South’s 10 best cities and 10 best beach towns for 2025 based on the survey’s findings. Charleston landed at No. 1 on the list of the best cities, and St. Simons Island, Georgia, snagged first place on the list of the best beach towns. No Texas community showed up in either ranking.

“Southern hospitality is more than just a saying — it’s a way of life — and no one knows the best experiences better than the locals. That’s why, year after year, we turn to our readers to share their favorite places that define the South,” said editor in chief at Southern Living Sid Evans in a press release.

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