This Beer is Back
Central Texas' K. Spoetzl Brewery revives beer last seen in 1960s

A classic Texas beer brand is making a comeback after succumbing to post-Prohibition woes. The K. Spoetzl Brewery, best known as the maker of Shiner Bock, has reintroduced its Texas Special American-style lager and added Texas Special Light on draft. It is only available in Texas.
Cans and packs ($13.99 for a 12-pack of 12-ounce cans) will be available on March 2. The rollout is timed to coincide with Texas Independence Day, a fitting gesture considering the story the brand tells about history through beer.
According to a press release, Texas Special was brewed to celebrate the end of Prohibition in 1933. It stayed in production until the 60s, but the independent brewers couldn't keep up with the "aggressive pricing and tactics" of larger beer operations across the country.
A blog post from the History Channel explains that large brewing companies like Anheuser-Busch, Coors, Miller, Pabst, and Yuengling survived Prohibition because they invested in property at the beginning of the era (around 1920) and pivoted to non-alcoholic drink sales.
Now that competition is back in craft beers, so is Texas Special. The release calls it a "smooth, easy-drinking beer."
The recipe has been touched up since its last iteration. Texas Special is made with artesian well water and premium grains for a 4.4 percent ABV product that the release describes as crisp and smooth, with some malt sweetness and "a delicate floral hop note." It has a light body and moderate carbonation.
Taking things even lighter, Texas Special Light is 4.0 percent ABV and 98 calories. It is slightly less bitter with similar, but subtler notes. While the release recommends pairing the original with Texas barbecue (smoked brisket, ribs, and sausage, specifically), it reserves lighter fare like barbecue chicken and Texas Gulf Seafood.
Some visual changes have also updated the brand: the beer's provenance is on full display with "Texas" appearing in larger letters and an added star on the map to indicate where it is brewed.
“We’re proud to bring back this iconic beer, along with its lighter counterpart, for a new generation,” said K. Spoetzl's director of marketing, Nick Weiland, in the release. “Texas Special and Texas Special Light perfectly embody the spirit of Texas pride and craftsmanship. These beers are ideal for those who appreciate life’s simple joys and good, honest drinking.”