Millennial Supermarket

Whole Foods' affordable new supermarket to open in surprising Austin suburb

Whole Foods' affordable new store to open in surprising Austin suburb

365 By Whole Foods Market
Whole Foods Market is bringing its new millennial-focused grocery store to Cedar Park. Photo courtesy of Whole Foods

Whole Foods Market is bringing its new low-priced grocery store concept to Central Texas. After skipping its own backyard in the first round of opening announcements, the Austin-based grocery chain has revealed plans for a 365 by Whole Foods Market in Cedar Park.

365 is a unique offshoot of the Whole Foods brand that hopes to broaden the chain's audience by targeting millennials with a "quality-meets-value shopping experience" that is "fun and convenient."

One of the selling points of the 365 store is lower prices on natural and organic products. Whole Foods shoppers will recognize 365 as the existing generic store brand that provides cheaper versions of brand-name goods.

Whole Foods has not confirmed an exact opening date, but the City of Cedar Park announced via Twitter that the store will be located at the corner of New Hope Drive and the U.S. Highway 183 toll road.

In addition to the Cedar Park locale, Whole Foods revealed that Cincinnati and San Francisco will also be getting a new 365 store. Houston is the only other Texas city with a 365 by Whole Foods Market in the works. The grocery chain expects the first 10 stores to open by 2017.