Austin jewelry designer, founder, author, and philanthropist Kendra Scott is launching a new collection to celebrate her namesake brand’s 20th anniversary — and just in time for Mother’s Day.
A new line of timepieces and Apple Watch-compatible bands inspired by Scott’s passion for unique shapes and materials will usher the brand into a new category as the designer’s first watch collection.
Combining the functionality of a timepiece with Scott’s iconic designs, the new watches showcase the brand’s affinity for color and natural gemstones. Customers will recognize the Kendra Scott heritage shapes in six key styles, including the Alex, Dira, and Elle leather wrap. Each style features a unique, inlaid stone or shell face sourced from around the globe, ranging from mother of pearl and black mother of pearl to turquoise magnesite and abalone.
Each watch also features a GIA-certified diamond centered in the logo medallion at the 12 o’clock index, a nod to the craftsmanship and attention to detail that have made the homegrown Austin brand a household name over the years.
Price points for the new products will range from $198-$328 for watches and $128-$148 for watch bands, which are compatible with the Apple Watch Series. The collection launches in retail stores and online at KendraScott.com/watches this Wednesday, April 13.
"We are thrilled to continue to expand the Kendra Scott brand with the launch of watches, a natural next step in our product innovation," says Scott. "We all track our screen time, our scroll time, but not our time spent doing the things we love. A timepiece is a reminder that there's no better gift than the time we can spend together, and I hope that this new category helps inspire our customers to take the time to celebrate moments for themselves and their loved ones this spring.”
Scott got her start creating jewelry in a spare bedroom at her Austin home in 2002. Her company, now valued at $1 billion, currently operates more than 115 stores across the country, including three in Austin.
Local jewelry designer, founder, author, and philanthropist Kendra Scott is launching her first watch collection in celebration of the brand’s 20th anniversary.
DIIV's set was moody, but propulsive thanks to strong bass lines.Photo by Brianna Caleri
Zachary Cole Smith can always be counted on for a nostalgic 'fit.Photo by Brianna Caleri
Starcleaner Reunion singer Jo Roman keeps the beat.Photo by Brianna Caleri
From the looks of it, no one had a better time onstage than Wayne Coyne, frontman of the Flaming Lips.Photo by Brianna Caleri
The tinsel whip was one of many props.Photo by Brianna Caleri
The Flaming Lips are known for touring with huge inflatables.Photo by Brianna Caleri
A joyful crowd reacts to being blasted with confetti during the Flaming Lips' set.Photo by Brianna Caleri
Ty Segall was king of the guitar jams.Photo by Brianna Caleri
Segall's painted jeans were probably the most unique fashion statement all weekend.Photo by Brianna Caleri
The Psych Fest uniform: Earthy shorts and calf tattoos.Photo by Brianna Caleri
Thomas Attar Bellier of Al-Qasar plays a beautifully adorned electric saz.Photo by Brianna Caleri
The more mics, the better for Al-Qasar.Photo by Brianna Caleri
A closer look at the saz.Photo by Brianna Caleri
Lyrics in Arabic brought extra gravitas to the set.Photo by Brianna Caleri
How's that for a desert hallucination?Photo by Brianna Caleri
New Candys guitarist Emanuele Zanardo puts a physical flourish in his playing.Photo by Brianna Caleri
A portal opens...Photo by Brianna Caleri
The Black Angels interrupted the technicolor parade for a largely black-and-white set.Photo by Brianna Caleri
Black Angels bassist Misti Hamrick-French basks in the cold glow of a strobe light.Photo by Brianna Caleri
Dumbo Gets Mad reminds us that Italians just get fashion.Photo by Brianna Caleri
Guitarist Luca Bergomi gets in on bassist Ivan Torelli's shot.Photo by Brianna Caleri
LA LOM bassist Jake Faulkner captures the sun.Photo by Brianna Caleri
Guitarist Zac Sokolow danced for the whole set, which happened to be on his birthday.Photo by Brianna Caleri
Faulkner's grandstanding added flavor to the show, which ultimately didn't need psychedelic visuals.Photo by Brianna Caleri
Faulkner's howls cut through the air, hardly amplified.Photo by Brianna Caleri
Trish Toledo paid homage to mothers and couples in her romantic set.Photo by Brianna Caleri
Not a practical shoe for a rainy weekend. We salute her sacrifice for fashion.Photo by Brianna Caleri
Thee Sacred Souls closed out the festival with a brass section.Photo by Brianna Caleri
This backup singer was exquisitely styled in blue.Photo by Brianna Caleri
Singer Josh Lane snapped a photo of an adoring audience. See you next time, Josh.Photo by Brianna Caleri