Turning the page
Millionaire Austin jewelry maven Kendra Scott writes next chapter with dazzling memoir
She launched a jewelry company now valued at $1 billion. She received the national EY Entrepreneur of the Year award in 2017. Two years later, she was inducted into the Texas Business Hall of Fame. And she’s been a guest “shark” on ABC’s Shark Tank. And just last week, she released a bridal capsule collection in collaboration with a local blogger.
Kendra Scott, founder of the Austin-based jewelry company that bears her name, reigns as an Austin and American success story. Now, she’s telling her story in her first memoir, Born to Shine: Do Good, Find Your Joy, and Build a Life You Love.
The memoir, published by the Worthy Books division of Hachette Book Group, is scheduled to be released September 20. Preorders of the book started March 8.
“With a voice that’s vulnerable, wise, funny, and poignant, Kendra takes us on a journey of personal stories and tough life lessons, from her humble beginnings as a bullied middle-schooler in small-town Wisconsin, to launching a business in her spare bedroom with $500, to the devastating accident that turned her world on its axis,” Worthy Books says in a news release promoting the book.
“Through the ups and downs, her struggles and triumphs, Kendra builds a life — and a career — grounded in joy, kindness, purpose, and doing good, a life she desires for every reader,” the release continues.
Scott began creating jewelry in a spare bedroom at her Austin home in 2002. Fourteen years later, the Kendra Scott brand operates more than 115 stores across the country, including three in Austin, and rings up annual sales in the neighborhood of $360 million.
In 2017, Boston-based investment firm Berkshire Partners invested an undisclosed amount in the Kendra Scott brand. The deal valued the company at $1 billion.
In February 2021, the company announced Scott would step down as CEO of the brand but stay aboard as executive chairwoman and chief creative officer. Forbes last year estimated Scott’s net worth at $800 million.
Today, Scott is a professor of practice at the Kendra Scott Women’s Entrepreneurial Leadership Institute at the University of Texas. She also serves on the boards of the Breast Cancer Research Foundation and the Council of Fashion Designers of America.
“Kendra Scott is a generous philanthropist, an unwavering optimist, a devoted daughter, and a mother with a squad of strong female friendships. Her entrepreneurial spirit developed at an early age and her path to success is unique, intriguing, and certainly not an easy one,” the Worthy Books news release says. “In 20 years, she has catapulted her eponymous jewelry line, which started as a hobby in her home, into a mega-popular business that has garnered a loyal following of clientele across the globe.”