30 Days, 30 Artists
SXSW pick: Fiddle darling Ruby Jane undergoes indie-influenced transformation
Name: Ruby Jane
Featured track: "Ticket Out," from her upcoming album
City of origin: Austin, Texas
In one sentence: "Languid and assured, [her voice] drifts drowsily on a higher plane throughout her official debut, Celebrity (empire of emptiness), with a penetrating twang that encompasses both patience and urgency." - The Austin Chronicle
Why we chose her: This fiddle phenom has been an important thread in Austin's music scene for years. And — at the ripe age of 19 — as she matures, so does her sound. Don't get fooled by the "folk" label, Ruby Jane's sound infuses unmistakable alternative and indie overtones. Bonus: Watch the video for "Ticket Out" (below) for a pretty accurate depiction of young, uninhibited life on Austin's east side.
SXSW official showcase: 8 pm on Thursday, March 13 at Creekside at Hilton Garden Inn