Over the hectic nine-day period that is now SXSW, thousands enjoyed what Austin is widely known for: live music. However, becoming the Live Music Capital of the world didn’t happen by accident. It took a considerable amount of hard work by local community.
Austin Music People, or AMP, recently released a white paper on the “State of the Austin Music Industry,” a study available to the public addressing economic challenges the industry faces with the express goal of protecting the local music scene and fostering its growth.
A study published in Spring 2012, funded by the City of Austin, reported that the 2010 economic impact of Austin’s music industry was more than $856 million, creating nearly 8,000 jobs and generating $9.6 million in City tax revenues.
According to the City of Austin Music Division, Austin is home to 270 live music venues and more than 130 music related nonprofits, of which more than a dozen are focused on music education
Economic impact of ACL Fest 2011: $106 million
Economic impact of SXSW 2012: $190 million
Economic impact of Fun Fun Fun Fest 2012: $27 million
As AMP relies heavily on the Austin community to fund its efforts to maintain the “economic engine of live music,” the organization urges both professionals and music lovers to become a member.
Screenwriter Derek Kolstad, who wrote the first three John Wickmovies, has essentially had a blank check to do what he wants in the movie landscape since 2014. In recent years that has meant writing the action series Nobody for Bob Odenkirk, who has turned from a comedian into an unlikely action star in his sixties. Kolstad and Odenkirk are teaming up again in Normal.
A film that tries to evoke Fargo in multiple ways, Normal finds Ulysses Richardson (Odenkirk) serving as a temporary sheriff for the small town of Normal, Minnesota after the previous sheriff died. Knowing he’s just a steward until a new sheriff is elected, Ulysses takes a live-and-let-live approach to the job, letting the deputies (Ryan Allen and Billy MacLellan) do the grunt work and trying to stay out of everyone’s way, including Mayor Kibner (Henry Winkler).
A bank robbery attempt by two non-citizens upsets his best-laid plans in more ways than he can imagine. Not only is he forced to confront a crime not often seen in a town like Normal, but the robbery uncovers secrets that turn the film into an all-out bloodbath. Soon, almost everyone in town becomes involved in what comes to resemble a war, along with — you guessed it — Yakuza henchmen from Japan.
Directed by Ben Wheatley and written by Kolstad, the film is a slight twist on the everyman-turned-hero character Odenkirk played in the two Nobody films. While Ulysses is in law enforcement, he prefers to use words instead of weapons, and it’s only when he’s pushed to the brink that he crosses that line. Naturally, his skills are beyond what anyone would expect of him, allowing him to match up well with people half his age.
The film is not a comedy in the traditional sense, but instead aims for laughs by catching the audience off-guard with its ultraviolence. Some characters are dispatched in shockingly unexpected ways, with one of the only natural reactions to the jarring nature of their deaths being laughter. That’s not necessarily the case for other killings, which range from blasé to sadistic, and the only reason they count as entertainment is because the filmmakers have primed the audience to accept them as such.
After a relatively solid setup, where Wheatley and Kolstad seem to take their time getting to know the main characters, the second half of the film is pure action that dispenses with good storytelling. Like many action movies, there are double crosses, surprise revelations, and more, but the filmmakers don’t seem to care about making sense of any character arcs. All they care about is delivering mayhem, and they succeed on that front.
Odenkirk has perfected the mild-yet-intimidating nature of his action characters, and it is satisfying to see him get the better of those who have done him wrong. He doesn’t run or jump like fellow 63-year-old Tom Cruise, but — with the help of fast-paced editing — he still makes for a credible action hero. The only other actors of any note in the film are Winkler, who’s a nice presence with his sardonic personality, and Lena Headey, whose small role doesn't match up with her experience.
You have to have a certain mindset to enjoy a film like Normal, but if you can abide its over-the-top bloodiness, it’s a serviceable action film. Few would have expected Odenkirk to take on these kinds of roles at this late stage of his career, but he’s making the most of his opportunities.