SXSKendra

Kendra Scott debuts Yellow Rose collection during SXSW activation

South by Southwest (SXSW) might be wrapping up this weekend, but there's still plenty of time to catch a homegrown favorite for at an unofficial activation. Kendra Scott launched her Texas ranch-inspired capsule collection, Yellow Rose, at the brand's South Congress flagship store during SXSW, and there are still plenty of reasons to go by and check it out in person.

The main draw is, of course, the collection itself: Spotlighting traditional Southwestern designs and materials, the 56-piece collection blends the brand's bright, colorful style with the versatility that has made Kendra Scott a household name. Drawing inspiration Scott's family ranch and designed with the modern cowgirl in mind, the collection blends two of the brand's best-selling stones to create a one-of-a-kind bronze veined turquoise magnesite red oyster in a beaded collection reminiscent of a Southwestern sunset.

There's something for everyone in this particular collection: "Horse girls" will love the all-new Beau suite (a hand-sketched and sculpted silhouette of Scott’s beloved horse, Beau), while those looking for an edgier vibe will snatch up the serpent-adorned Phoenix. And for the cowboys, the new Scott Bros. by Kendra Scott 13-piece collection includes the iconic Cade & Grey bracelets in genuine stone, like African Turquoise.

The collection is already available online, but below are some of the SXSW-specific reasons to brave South Congress this weekend:

Friday, March 17
You're supposed to be wearing green for St. Patrick's Day, but there's no shame in spending all day surrounded by yellow during the tail end of the store's SXSW events. Friday's lineup includes "Frose Friday" from 1 pm to 4pm, overlapping with complimentary aura readings from Carrie Moss (with a $175+ purchase) from 3 pm to 6 pm, as well as dry styling/hair tinsel from 3 pm to 6 pm. Oh, and don't forget live music on the patio!

Saturday, March 18
Stop by all day for $3 beers, mimosas, and seltzers from 12 pm to 5 pm. Throwing Shade hat customization and free chain stitch tote customization is available with any $100 Purchase between 1pm and 4pm, while Carrie Moss will bring her complimentary aura readings back, starting at 3 pm, with any $175+ purchase. Dry styling/hair tinsel is also available with purchase, and Sir Woman will serenade shoppers with live music from 3-6 pm.

Sunday, March 19
Stop by for live music and Swirl Sunday (a delicious blend of the store's two signature frozen drinks) from 12-5 pm. A $100 purchase on Sunday comes with free chain stitch tote/bandana customization between 1 pm and 4 pm.

Courtesy Kendra Scott

SXSW shoppers can stop by the Kendra Scott event space for a custom hat bar.

Brunchy Business

Mimosa Walk returns to Austin's South 1st Street for sips and shopping

Blue Suede/Instagram

Businesses along South 1st Street are welcoming shoppers with mimosas on Saturday, November 16.

Perhaps no other drink has the mimosa's power to draw people out on the weekend, and one Austin neighborhood is harnessing it for a leisurely tour of local businesses. The Austin Mimosa Walk: South 1st Fall Festival is scheduled for November 16, and will stop at local businesses, each with complimentary drinks.

The tour will include some shopping, some casual snack spots, and even some wellness stops. Although not every business mimosa walkers will pass is participating, the tour will pass lots of local eateries, making it easy to tack on a lunch when the Champagne starts making itself known.

The following eight businesses are participating as stops on the self-guided tour:

Austin Salt Room — a spa-like environment for salt therapy, essentially hanging out near tons of salt while breathing in microscopic salt particles, which are said to improve respiratory health
Blue Suede Austin — a cool women's shoe boutique (with a wine bar!) that specializes in semi-casual styles at mid-range prices, featuring brands like Sam Edelman, Jeffrey Campbell, and Cecelia
Devil’s Details Boutique — formerly Bloomers and Frocks, this vintage shop has rebranded and shifted its focus to jewelry, often in bold and unique styles
Glint Dental — a dental office specializing in aesthetic procedures like veneers and whitening, but also offering general and preventative care
Golden Mean — early holiday shoppers should keep friends and family in mind at this gift shop, which carries unique goods ranging from soaps and blankets to kitchen goods and avant-garde decor.
Once Over Coffee— an unassuming-on-the-outside, artsy-on-the-inside coffee shop serving Wild Gift Coffee and less common coffee shop finds like kombucha and Italian soda
Package Austin — a queer menswear store for harnesses, underwear, accessories, toys, and community events
Sugar Mamas Bakeshop — a colorful bakery specializing in fantastically decorated cakes, often with a sarcastic or funny twist

The listing on Eventbrite promises a hydration station by Topo Chico, a collector's glass, and that the event will sell out. It requires that tickets ($32) be purchased in advance online. [Update: An event organizer says the ninth business on the Eventbrite list is still under construction, and will not be participating.]

The walk will take place from noon to 3:30 pm. Guests will receive a "passport" to help navigate between tour stops. A check-in tent will get guests started at 1628 S. 1st St.

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