Austin-based Daily Juice secures funding to go nationwide
Daily Juice, Austin-based health food shop focusing on natural juices, has secured the necessary funding to take its franchise nationwide, with plans to open new stores in Houston and Dallas this year.
CEO and co-founder John Martin told the Austin American-Statesman that his company had raised $5 million to take the juice bars, which also have a small menu of salads and “grab and go” food, to other states.
The first of eventually four Austin locations opened in 2003 on Barton Springs Road. That location, as well as the store on Lake Austin Boulevard, have been rebranded as Juiceland stores. The new downtown Daily Juice location serves as the model for how the stores will look and work as they expand nationwide.
Daily Juice is the Austin-flavored foil to Jamba Juice, with a menu that has a strong focus on healthful, vegetarian and organic ingredients for its juices and bites. They also offer a series of cleanses and have catering services. The company is on track to open a new Westlake location in May.
Martin previously served as the CEO of Alamo Drafthouse Cinema and was part of the team that expanded the theater chain to markets outside of Texas. The plan is to "plant flags" in major markets in California and Florida by 2014 and have 100 Daily Juice locations across the country by 2016.
Plans for a nationwide expansion have been in the works for a while, with the first rumblings sounding toward the end of last year.