During this past holiday season, there was a philanthropic twist to the rooftop ice skating rink set atop Whole Foods Market's flagship store in downtown Austin.
From November 23, 2019, to January 20, 2020, CutlureMap was on hand with surprise pop-ups to make the event even more fun.
To spread optimism and goodwill throughout the community, Frost Bank designated that on select Monday nights, 50 percent of all ticket sales would be donated to local charities.
One skater mentioned how amazing it was that Frost Bank and CultureMap had teamed up to give back to the community during the holidays. Often times, she said, the holidays can be about getting the latest toy for your child or preparing the perfect holiday meal or party, but it's important to remember those who aren't as fortunate.
The local charities and nonprofits that benefitted from this heartfelt generosity included:
- November 25, Central Texas Food Bank: The largest hunger relief charity in Central Texas shares free food and knowledge on low-cost, healthy eating with families in need; assists families who qualify for federal assistance programs; and makes food affordable for charitable and government partners.
- December 2, I Live Here I Give Here: Connects locals with causes they are passionate about and the local nonprofit organizations (750 and counting!) that address those causes, and empowers them to give back in a way that is meaningful to them.
- December 16, HAAM: The Health Alliance for Austin Musicians provides access to affordable healthcare for Austin's low-income working musicians, with a focus on prevention and wellness.
- December 23, Austin Pets Alive!: APA has helped Austin become, and maintain its status as, the largest no-kill city in the country by rescuing more than 30,000 pets from euthanasia and finding them forever homes.
- December 30, Explore Austin: Through leadership training, long-term mentoring, and outdoor adventure, Explore Austin helps underserved youth make positive life choices like avoiding risky behavior, developing healthy relationships, and advancing their education.
- January 13, Center for Child Protection: Works to reduce the trauma for children during the investigation and prosecution of crimes against children.
All skaters could jot down their thoughts on the Call Me Optimistic interactive chalkboards, and several received Frost It Forward cash cards. One skater was so thankful to get hers that she turned around and used it to pay the entrance fee for the skater behind her.
The spirit of giving back doesn't have to end with the holidays — set some new goals to help others during the new year. Visit our Charity Guide to find nonprofits to support and read heartwarming stories about how Austinites are choosing to give back while having fun.
Local nonprofits received a boost from the rink's ticket sales.
