No other part of town can beat South Austin when it comes to old school, outdoorsy entertainment, but the people down here want their screens, too. In between trips to McKinney Falls and the Far Out Lounge, South Austinites now have two more options for lights-out, tech-based entertainment.
First, Zero Latency, a "free roam" virtual reality space, is now open for group gaming. Hot on its heels, starting December 1, EVO Entertainment Belterra Village is adding an IMAX theatre for a higher-tech viewing experience and and an arcade, well, for a lot more fun.
Both are basically arcades, then, but with very different connotations. Zero Latency calls its 4000-square-foot space at Southpark Meadows an "arena," although visitors will really encounter an empty room. Once they put on the headset, the space will be transformed, and they will hopefully not bump into their pals — with up to eight people allowed in each room.
“It really is the best way to experience VR, whether you’re an experienced gamer or a first-timer," said venue owner Mohammad A. Edaibat in a release. "As an aerospace engineer that is specialized in simulation developments, I can confidently say [the] Zero Latency system does mimic the high-fidelity simulation systems used for serious training. I can see it being used not just for fun and entertainment but also for athleticism and serious competitions.”
The release lists five available games, including the new original game Outbreak, a teamwork game fighting a zombie virus, and and exclusive VR take on Ubisoft's first-person shooter Far Cry. This is the 80th location for Zero Latency, including one in North Austin. Its games have been played more than 3 million times worldwide.
The EVO tech will likely be more familiar to most Austinites, bringing the city's fourth IMAX theater (according to what's listed on Google Maps). This projection in particular is powered by lasers, resulting in a sharper picture. A release says the advanced audio system delivers "10x the dynamic range of standard sound systems," helping with even sound distribution to all seats in the theater. When it opens, guests can watch Hunger Games: The Ballad of Songbirds & Snakes, Godzilla Minus One, or Napoleon.
Meanwhile, the brand-new arcade offers more than 35 games including Jurassic Park, Skee-Ball, Kong VR and a giant claw machine.
"We are thrilled to expand our entertainment experience by integrating IMAX's technology into our theatres," said Vivek Abichandani, vice president of strategy and corporate development at Elevate Entertainment Group (EEG), EVO's Austin-based parent company that also operates Violet Crown Cinemas and others. "We are setting a new standard for cinematic excellence, and we can't wait for our guests to experience the magic of movies like never before and enjoy our expanded entertainment offering at Belterra."
Zero Latency South Austin is located at 9900 I-35 Ste M500. EVO Entertainment Belterra Village is located at 166 Hargraves Dr., Austin, TX, 78737.
The "Choosin' Texas" music video was shot on location at Fort Worth's Stagecoach Ballroom.
Ella Langley’s “Choosin’ Texas,” a simmering, midtempo, country-and-then-some heartbreak song released last October, is indisputably 2026’s biggest hit.
“Choosin' Texas” is also the longest-running No. 1 hit in the U.S., having spent 23 weeks at the top spot on the all-genre Billboard Hot 100, it was announced Tuesday, September 22.
That means the track has surpassed various records set by Shaboozey’s “A Bar Song (Tipsy),” Lil Nas X’s “Old Town Road,” Whitney Houston’s “I Will Always Love You,” and most impressively, Mariah Carey’s “All I Want For Christmas Is You.” Her holiday classic held the previous record, with 22 weeks at No. 1.
The song’s laid-back sound, cross-genre appeal and heartache narrative are a few reasons why. It comes with a well-produced, star-studded music video that was shot on location at Fort Worth's Stagecoach Ballroom earlier this year.
But its dominance still comes as a surprise.
Here’s how huge it's become Luminate, the industry data and analytics company, found that “Choosin’ Texas” brought in 911 million on-demand streams in the U.S. and 1.26 billion globally as of mid-August. Considering that Langley started 2023, around the time she made her Grand Ole Opry debut, with under 1 million monthly listeners on Spotify — and now boasts of over 32 million — her rise has been meteoric.
Historically, country listenership has centered on radio play. That has changed somewhat as the genre grows in popularity, solidifying around what Luminate’s Jaime Marconette describes as a “younger, streaming-forward listener.” He says it is a “multiyear narrative accelerated” by hits like “Choosin’ Texas.”
Claire Heinichen, a senior editor at Spotify, says the song’s growth has been both explosive and consistent. “Choosin’ Texas” “started big,” she says, moving from the platform’s leading country playlist, "Hot Country," to its larger, generic offerings because it works across audiences.
“It made its way into ‘Today’s Top Hits,’ which is our biggest global flagship playlist, but it’s also showing up in ‘Mood’ and ‘Moments’ playlists because it fits so well in ‘driving’ or ‘chill’ or ‘cookout,’” Heinichen says. “It really can work everywhere.”
It’s not just country music fans who are connecting with “Choosin’ Texas.”
“The song’s success on a playlist like "Today’s Top Hits" is an indication that this is working for audiences who are not seeking out one specific genre,” Heinichen says. “It’s definitely growing in every direction.”
Ella Langley's voice has something to do with the song's success. Photo courtesy of Ella Langley
The specific sound Go straight to Langley’s voice for another explanation for the song’s success. It’s “like syrup,” says Nate Sloan, a musicologist, assistant professor at the University of Southern California and co-host of the podcast Switched On Pop.
She sings in long phrases that lull the listener into the song’s rhythm, from its opening guitar line to its coda. “It’s almost like a trance,” Sloan says.
It also pulls from other genres; a cross-pollination found in much modern country. Langley’s “Choosin’ Texas” features shimmery disco grooves, not unlike Kacey Musgraves.
“It’s a little more rock or even kind of soul-inflected,” Sloan says. “Part of the reason songs like ‘Choosin’ Texas’ are able to resonate with such a wide audience is because, musically, they’re bringing in a lot of diverse influences.”
Charles L. Hughes, a Rhodes College professor and author of Country Soul, says the song sounds like many different eras of country music and, simultaneously, contemporary.
To his ears, “Choosin’ Texas” pulls from a late 1970s, early ’80s era of country musicians who pulled R&B and pop into their sound — think Ronnie Milsap, Barbara Mandrell and Charlie Rich — but it isn’t stuck in that period. Those sounds are filtered through a post-Musgraves, post-Miranda Lambert songwriting style, with Langley’s idiosyncratic charms. (Lambert and Langley are two of the song’s four cowriters.)
“The best country music has one foot in the past and one foot into the present, if not the future,” Hughes says. “And that’s what she’s doing.”
Even for its light, bright musicality, “Choosin’ Texas” is an unusual hit, because it doesn’t possess the features that historically make up a No. 1 smash. It’s super specific — with its detailed descriptions of characters and geography in the lyrics — which is “antithetical to what you usually expect from a big, hit pop song that’s supposed to appeal to everyone,” says Sloan. It’s also “chill,” Sloan says. “It’s not bombastic or anthemic.”
“It has no big moments,” says Hughes. But it has both a subtle dance pulse and steel guitar, so “it sounds country, but it doesn’t automatically turn off people who are allergic to certain kinds of country sounds.”
There’s a sparkle that transgresses genre lines, but it does so while sounding mellow — the kind of track that inspires repeat listens.
Appeal of the lyrics “Choosin’ Texas” continues a great tradition of “songs that country women do about what men do in bars,” says Hughes.
It’s straightforward: She’s losing her lover to someone else. She’s not going to fight for him — it’s a song of resignation that ends with her drinking alone as he chooses Texas (another woman) over her (and Tennessee). It’s a universal heartbreak theme with potential for cross-generational resonance: It works for both the insecurity of a first breakup and a long-term relationship ending over another woman, or a move.
“It’s got these great turns of phrase that give you a little bit of ironic distance as a narrator and as a listener,” says Sloan.
“It doesn’t take a crystal ball to see,” Langley acquiesces in the chorus, “A cowboy always finds a way to leave.”
The lyrics are also clever, standing out in contemporary country, says Hughes. (Compare it to Luke Bryan’s “Fish Hunt Golf Drink.”) And it’s detailed: Langley’s paramour loves George Strait’s “Amarillo by Morning,” a pantheon Texas track; she’s drinking Tennessee whiskey as a result.
“There is the phenomenon of what some critics have called 'the sad banger' within the world of pop music,” says Sloan. In country, it’s even more common to take something sad and transform it into something funny or deadpan. “And that’s what she’s really good at, at this song.”
What it says about 2026 music The fact that regular chart-toppers like Taylor Swift, Morgan Wallen, and Bad Bunny haven’t released new albums this year could’ve cleared a path for the dominance of “Choosin’ Texas,” but Sloan sees its rise as indicative of something else.
“We’re in this environment where you can measure a song’s success in a numerical way,” he says. “But then in terms of its actual cultural impact, that might be more fragmented than you think.”
Essentially: “Choosin’ Texas” is on top. But how many people know Langley’s name, the way they knew Houston’s and Carey’s when those hits were released?
“It doesn’t feel like a centerpiece of a monoculture, but it is absolutely a key part of like radio culture, streaming playlists, TikTok,” Hughes adds. “But it’s hitting these various audiences in a way that combines to create something huge.”
But what does it forecast for Langley? She’s no one-hit wonder: Her award-winning 2024 collaboration with Riley Green, “You Look Like You Love Me” is evidence of that.
“It’s always hard to prognosticate with artists when they have an unexpected smash,” says Sloan. “Her ability to write songs with a lot of integrity that both reach back into country tradition and incorporate sounds of the 21st century? That’s a pretty good formula to have a successful and long career in the music world.”