After suddenly halting its operations in May, grocery service Farmhouse Delivery is on its way back, with an extra surprise for Austin: a new storefront.
Known for offering locally prepared foods and produce from small Central Texas farms, the subscription-based service emailed its loyal customers on Monday, November 18, to share the relaunch news and outline its plans for the future.
“We’ve missed you and are beyond grateful for your patience as we’ve been hard at work planning the next chapter of Farmhouse Delivery,” the newsletter reads. “Soon, you’ll once again have fresh, local food delivered straight to your doorstep[.]”
Farmhouse Delivery is aiming for a December date to resume deliveries, they say. They've used the intervening six months to not only revamp their existing business model, but to expand their offerings.
The biggest surprise in the newsletter was a revelation of plans for a new storefront in Austin, blending a cozy farmer’s market vibe with what they call “the best parts of your favorite grocer — where you can discover fresh foods, refill on essentials, connect with other members on sustainable living, and, of course, [shop] our best local products — all in innovative, reusable packaging.”
The email did not divulge details for the location or timing of the storefront project.
The company also plans to introduce a new membership model with exclusive benefits such as sneak peeks of new products and promotions.
Underscoring its commitment to sustainability, Farmhouse also announced that it’s working toward a completely plastic-free delivery:
“Expect to see your favorite items in sustainable packaging, with rewards for returning and reusing Farmhouse materials. Together, let’s reduce waste and make sustainable choices the coolest thing to do.”
The newsletter invited customers to complete a survey to help shape the ongoing Farmhouse experience. There, customers can indicate their desired delivery day (or days) and the factors that influence that preference (meal planning, work schedule, etc.), as well as specific products they would like to see in future deliveries.
Survey participants can also designate their preferred price point for memberships and the most appealing benefits from a long list, including free deliveries, additional delivery days, free products, members-only cooking classes, exclusive content, and more.
Neither the newsletter nor the Farmhouse website announced a specific date for relaunching, but returning and new customers can keep an eye on the website and social media for further details.
