Country/City of origin: Seoul, Korea
Featured track: "Nu ABO" (must see video below) from Nu ABO
In one sentence: I mean, I can't.
Why we chose them: f(x) will be the first K-pop Idol group to play SXSW. What is a K-pop Idol, you say? An Idol is a popular group trained under "factory like" system, passing stages of auditions held by South Korean talent agencies and labels. (See thisNew York Times article for more on the K-pop subculture — it's fascinating.)
I have absolutely no idea what f(x) is saying, but the group's list of Korean and European awards runs a couple dozen deep. They're a more "indie" K-pop Idol group, backed by SM Entertainment, and their appeal in Korea reaches beyond the traditional K-pop young-girl fanbase. Basically, the "Korean wave" phenomenon has slowly been approaching the U.S. for a few years. Could this K-pop showcase be a sign of its impending mainstream arrival?
It's fascinating genre and subculture. Plus I like the way these gals dance. Let's give 'em a warm Texas welcome.
SXSW official show: K-Pop Night Out at Elysium on Tuesday, March 12.