Bonus Event
Entertainment chain Main Event serves up new restaurant at Austin location
Main Event, the entertainment chain known for its arcade games, sports, and prizes, can’t resist adding even more to its roster. At its Austin location on North US Hwy 183, the games are still the main event, but now dinner is taken care of too — not just a few items at a concession window, but a full restaurant called Family Kitchen that boasts “nearly 50 new and unique menu items.”
These items start with the standard arcade food staples — burgers, sandwiches, pizza — but Family Kitchen applies its own spins for a more creative menu. Whereas before, the entertainment venue served many more generic items, Family Kitchen revamped every item to make sure it was unique to the restaurant, in addition to adding new ones.
A Triple Lava Burger comes with cheese and cheese sauce; a PBB&J Burger combines the classic peanut butter and jelly sandwich with a less-expected blueberry jam and a totally left-field burger, bacon, and cheese; and chicken wings come in eight different sauces and rubs, including a Nashville hot blend and a lemon pepper rub.
“Family Kitchen was developed with extra care, attention to detail and a focus on premium quality ingredients,” said Chef Wiley Bates III, director of culinary innovation at Main Event Entertainment, in a press release. “We’re excited for our guests to experience our new menu offerings, which have been seasoned with salt, pepper and love, and added playfulness that customers experience throughout the rest of the Main Event center.”
As expected at the arcade, the first priority across much of this menu is shareables, including loaded fries, nachos, and pizzas. The shareability does start with volume, with “Family Feasts” bundling commonly ordered items for four to six people, but it also means more inclusive options like vegan Beyond Meat substitutes and salads. Mocktails are also available, although the presence of a “Cotton Candy Shirley” makes it clear these selections are more about being fun for kids than catering to sober adults. (Alcoholic drinks are available at the bar or the restaurant, but are not included on the online menu.)
“The Family Kitchen was largely inspired by Main Event’s brand promise to be a place for families to bond,” said Main Event Chief Marketing Officer Ashley Zickefoose. “From shareable favorites with our Family Feasts to offering something tasty and memorable for everyone in the family….”
Main Event may remind visitors of Dave & Buster’s, for good reason: the two entertainment and food venues are owned and operated by the same parent company. Dave & Buster’s, initially from Dallas, is the significantly larger brand with 148 stores, but Main Event is catching up. The latter is founded and headquartered in Coppell, Texas, and now has 52 locations. Main Event centers are also more kid-focused, and typically larger than those in the Dave & Buster’s, since they offer games like laser tag and escape rooms.
Family Kitchen is accessible to any visitors, whether or not they play any games, but there are food and game bundles to streamline the experience. More information about Main Event and the new restaurant are available at mainevent.com.