F1 fans will have even more to do when they descend on Austin in just a few weeks. An announcement from Sports Illustrated and Bootsy Bellows reveals the return of the popular Circuit Series After Party for this year's race weekend.
Presented by Cash App and Visa, the after party is a two-night event designed to kick off the U.S. Grand Prix. Taking place from 9 pm to 2 am on Friday, October 21 and Saturday, October 22, the signature music event will transport guests into an "experiential playground," according to a release.
Hosted in the parking lot at the former site of the Austin-American Statesman, the lineup features some of today's leading artists. Friday's set includes headliner The Kid LAROI and Zedd, supported by Irie, while Post Malone will headline the Saturday event, with a DJ set by Zack Bia.
Exclusively featuring the new Don Londres Premium Tequila, both events are produced by Uncommon Entertainment, while the series itself is produced by ABG Entertainment, Uncommon Entertainment, The h.wood Group, and Circuit of The Americas.
“We are thrilled to bring our infamous Bootsy Bellows ‘pop-up’ event back to Austin in partnership with Sports Illustrated and Uncommon Entertainment,” said John Terzian and Brian Toll of The h.wood Group. “This year’s talent and experiences promise to create an unforgettable time for guests during the Big Race Weekend.”
According to the release, Bootsy Bellows was founded in 2012 and combines live entertainment, exceptional service, and palpable atmosphere to create a decadent adult playground unparalleled by traditional nightclubs.
“We could not be more excited to bring Sports Illustrated back to Austin for The Big Race Weekend in partnership with The h.wood Group, Uncommon Entertainment and COTA,” said Tyler Salter, vice president, ABG Entertainment. “It’s hard to believe that we will be able to top last year’s sold-out event, but we’re confident that the return of the Bootsy Bellows x Sports Illustrated Circuit Series After Party will take this experience to the next level once more.”
Tickets went on sale on September 27 at 9am, with a limited supply of $500 VIP tickets available exclusively for Cash App Card customers.