SXSW 2022 makes its triumphant in-person return to the streets and clubs of Austin.
While some Austinites were root, root, rooting for their home team, they were also getting to know local restaurants through their best takes on sports-watching snacks. Sports fans and foodies gathered at Distribution Hall on Thursday, December 12, for CultureMap's Tailgate party, presented by Verizon.
Some of Austin's top chefs and their teams set up tasting booths around the warehouse and outside on the lawn, where many of the jersey-clad guests enjoyed a fire pit and cornhole games. Guests took the sporty dress code seriously, although some added their own twist with fun Christmas sweaters.
People from all walks of sports fandom came by — including some F1 fans — but the Longhorns were clearly the favorite of the night. Among all the baseball caps with team logos were plenty of cowboy hats and boots.
There were burnt orange accents in outfits everywhere.Photo by Guillermo Rosas
VIP admission gave guests access to an exclusive meet-and-greet with UT Longhorns legend Vince Young, whois now almost as well-known to foodies for lending his name to Vince Young Steakhouse downtown. Former Longhorns running back Jamaal Charles also posed for photos with VIP fans and joined Young in signing autographs to kick off the evening, courtesy of presenting sponsor Verizon and their On the Road to the Super Bowl promotion.
Guests were also able to register for an exciting chance to win a VIP trip for two to Super Bowl LIX in New Orleans*. And if you missed your chance, don't worry. There's still time to enter now.
With some live sports feeds projected on the walls, the only thing left to make it a real tailgate was a large spread of hearty snacks. Guests filled up on big samples by some of Austin's favorite restaurants, including:
Some team members from the Jerk Shack came all the way from San Antonio to share their food.Photo by Guillermo Rosas
With so many places to pick up a cocktail or a beverage sample, lines were short; the open bars served up signature cocktails by Tequila 512 (the Touchdown Margarita and Mexican Mule Rusher) and Jim Beam Black (the BBG and Rackhouse Black) and beer from EIGHT, along with THC seltzers from Howdy.
What are sports without a little competition? Attendees voted on their favorite dish of the night, and Ramen Tatsu-Ya took home the trophy for their noodle-forward take on a Frito pie. Plus, Tommy Want Wingy triumphed over 15 other competitors in a bracket-style tournament to take home the title as winner of the Ultimate Wing Showdown.
Tatsu Aikawa and Takuya “Tako” Matsumoto celebrate their well-earned win.Photo by Guillermo Rosas
Although attendees would have to part ways with the guest athletes at the end of the night, there was plenty of signed gear and other memorabilia available in a silent auction. Participants picked up jerseys, photos, helmets, footballs, and other cool items with interesting backstories. Some football-loving family members are in for an exciting Christmas morning, according to some secretive auction winners.
Guests also picked up prizes from the Verizon truck and the special activation by Houston Powder Coaters, including clear backpacks that are great for bringing into stadiums and metal water bottles. Sports fans also got a kick out of PicMe Events' selfie robot, which roved around for photo ops and cracked them up by imposing their heads on players' bodies.
Wide receiver Xavier Worthy's shiny helmet looked magnificent on the table.Photo by Guillermo Rosas
The Tailgate got sports fans fired up, but it's up to them to bring their A-game to the Longhorns' matchup with Clemson on December 21, the first time the teams will have ever played each other. Whether the Longhorns win or lose, Austinites can remember these restaurants when ordering takeout to watch the game.
Photo by Guillermo Rosas
Vince Young got a lot of use out of his Hook 'em Horns sign.
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The Tailgate was presented by Verizon and sponsored by HOWDY, Eight Beer, Houston Powder Coaters, Tequila 512, Jim Beam Black, PicMe Events, and Audio Visual Consultations.
*The NFL Entities shall have no liability or responsibility for any claim arising in connection with participation in this sweepstakes or any prize awarded. The NFL Entities have not offered or sponsored this sweepstakes in any way.
